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Singapore—Apr 27, 2007

Sony’s CineAlta 4K™ digital projector provides the ultimate movie viewing experience Deployment by all major cinema complexes in Singapore for commercial trial

With the launch of its CineAlta 4K™ digital projector, Sony – the leader in High Definition (HD) broadcast and professional equipment - has just significantly enhanced Singapore movie theatre fans’ cinematic experience. Sony’s CineAlta 4K™ digital projector is built on Sony’s unique Silicon X-tal Reflective Display (SXRD™) technology.

This is great news for movie theatre owners and managers who can now amaze their patrons by turning an ordinary movie-watching experience into the ultimate viewing experience.

Sony’s CineAlta 4K™ digital projector’s 4K resolution derives from its 4096 x 2160 pixel matrix, approximately 8.8 million pixels, which is more than four times the pixels of the best HDTV specifications (1920 x 1080). Designed to conform with the DCI (Digital Cinema Initiatives) specification requirements, Sony’s CineAlta 4K™ digital projector offers uncompromising picture performance and functionality – a landmark for next generation movie viewing. “Our CineAlta 4KTM digital projector propels Sony’s “HD for all” vision to a new level,” says Mr Kozo Tetsuya, Division Managing Director of the Broadcast and Professional Pacific Asia Company, a division of the Sony Corporation of Hong Kong Limited. “Sony is reinforcing 4K technology as the quality standard for digital cinema applications by adding the CineAlta 4K™ brand to its SXRD™ professional projector lineup. The whole movie making industry is heading in the 4K digital direction and we are leading the way.” The picture stays brilliant, crisp and clear even during the fastest and most dynamic action sequences.

The end result is the most compelling movie theatre experience ever – and Singapore is one of the first places to enjoy this technology. Major cinema complexes in Singapore have installed Sony’s CineAlta 4K™ digital projector for commercial trial. From now on, at the cinema, you’ll no longer be watching movies; you’ll be immersed in them.

“We are very excited to have our digital movies such as Spider-Man 3 projected using the Sony’s CineAlta 4KTM digital projector,” says Mr. Brett Hogg, General Manager, Sony Pictures

For more about Sony’s CineAlta 4K™ digital projector, please visit http://pro.sony.com.hk/cinealta4k
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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