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# 1938 Baird.

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London—Jun 14, 2007

Arts Alliance Media Opens Southern European Office

Gwendal Auffret appointed as Managing Director
Arts Alliance Media (AAM), Europe’s leading provider of digital distribution services, has announced the opening of a new office in Paris, which will be the headquarters of the company’s digital cinema operations for Southern Europe. The new office will cover territories including France, Italy, Spain and Portugal, and will support AAM’s European-wide commercial digital cinema rollout.

Gwendal Auffret has been appointed to lead the operations of the new base. Auffret, who was previously CEO of Éclair Digital Cinema, will work with a team based in Paris to coordinate installation and operation of DCI-compliant digital cinema equipment in cinemas across Southern Europe, as well as negotiating with distributors and exhibitors across the region. The base will provide local support and expertise for AAM’s planned future growth and expansion of operations, following the expected agreement of Virtual Print Fee (VPF) deals with studios and exhibitors.

Howard Kiedaisch, CEO of Arts Alliance Media, said “It’s great to be able to announce this big step forward in AAM’s pan-European digital cinema rollout, and we’re thrilled that we have someone as experienced in European digital cinema as Gwendal to run our new operation.”

Gwendal Auffret commented “Arts Alliance Media is a very forward thinking company which has all the cards in hand to really make digital cinema happen in Europe and I am delighted to be working as part of the team”

Auffret has been working in the digital cinema industry for many years, and has extensive experience of negotiating with studios, European distributors and exhibitors for the transition to digital cinema in France, Italy, Germany and Spain, and also forming strategic partnerships with manufacturers and service providers for deployment operations in Europe. Gwendal holds a Ph.D. in Computer Science from the Université de Technologie de Compiègne (UTC, France). Before he turned to digital cinema, Gwendal started his career in the field of audiovisual archives by working on the indexing of digital libraries at the Institut National de l'Audiovisuel (INA - The French TV and Radio Archives), then he managed a large film digitization project as well as the modernization of the fully automated video consultation services of the Forum des Images (more than 6700 films).
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: London-based Arts Alliance Media is the worldwide leader in digital cinema.  The company offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season.

The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.  The Network Operations Centre (NOC) supports over 11,000 digital screens around the world and is set to expand further to Latin America over the coming months.  The company’s digital cinema lab has mastered over 3,500 titles to date, shipped hundreds of thousands of DCPs, and is now actively trialing the company’s proprietary electronic delivery system in Scandinavia and the UK.
Arts Alliance Media Directory page Arts Alliance Media Web Site
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