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# 1936 Scophony

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London—Jun 14, 2007

Arts Alliance Media Opens Southern European Office

Gwendal Auffret appointed as Managing Director
Arts Alliance Media (AAM), Europe’s leading provider of digital distribution services, has announced the opening of a new office in Paris, which will be the headquarters of the company’s digital cinema operations for Southern Europe. The new office will cover territories including France, Italy, Spain and Portugal, and will support AAM’s European-wide commercial digital cinema rollout.

Gwendal Auffret has been appointed to lead the operations of the new base. Auffret, who was previously CEO of Éclair Digital Cinema, will work with a team based in Paris to coordinate installation and operation of DCI-compliant digital cinema equipment in cinemas across Southern Europe, as well as negotiating with distributors and exhibitors across the region. The base will provide local support and expertise for AAM’s planned future growth and expansion of operations, following the expected agreement of Virtual Print Fee (VPF) deals with studios and exhibitors.

Howard Kiedaisch, CEO of Arts Alliance Media, said “It’s great to be able to announce this big step forward in AAM’s pan-European digital cinema rollout, and we’re thrilled that we have someone as experienced in European digital cinema as Gwendal to run our new operation.”

Gwendal Auffret commented “Arts Alliance Media is a very forward thinking company which has all the cards in hand to really make digital cinema happen in Europe and I am delighted to be working as part of the team”

Auffret has been working in the digital cinema industry for many years, and has extensive experience of negotiating with studios, European distributors and exhibitors for the transition to digital cinema in France, Italy, Germany and Spain, and also forming strategic partnerships with manufacturers and service providers for deployment operations in Europe. Gwendal holds a Ph.D. in Computer Science from the Université de Technologie de Compiègne (UTC, France). Before he turned to digital cinema, Gwendal started his career in the field of audiovisual archives by working on the indexing of digital libraries at the Institut National de l'Audiovisuel (INA - The French TV and Radio Archives), then he managed a large film digitization project as well as the modernization of the fully automated video consultation services of the Forum des Images (more than 6700 films).
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: Arts Alliance Media (AAM) is a global leader in digital cinema software and services, offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.  AAM’s software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER – an enterprise TMS and content management system operating across the entire cinema circuit;  LIFEGUARD – an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER – a campaign management tool to simplify cinema advertising and increase incremental revenues.  Our software touches over 20,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports over 11,000 screens globally. Arts Alliance Media Directory page Arts Alliance Media Web Site
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