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San Francisco—Jun 21, 2007

Malco, Megaplex, and Premiere Theaters Transform Multiplexes with Dolby Digital Cinema

Theater chains transitioning to digital cinema for superb picture quality and moviegoing experience for consumers
Dolby Laboratories, Inc. (NYSE: DLB) today announced that Malco Theatres, Megaplex Theatres, and Premiere Theaters LLC have added Dolby® Digital Cinema systems in several of their locations. Malco and Megaplex Theater chains are currently converting all their screens at specific locations from film to digital. Premiere completed the Dolby Digital Cinema conversion last January.

“The move to digital cinema is gaining a foothold in the heartland of America as theatre chains are able to present their patrons with opening-night quality every night,” said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. “Dolby’s ultimate goal is to enhance the moviegoing experience. The selection by Malco, Megaplex, and Premiere is a tribute to the quality digital cinema technology we produce.”

Dolby Digital Cinema features a complete digital system for storing, managing, and playback of digital movies. Unlike traditional film, digital movies maintain pristine quality and a rock solid image for every presentation, eliminating film scratches and screen dust that distract from the moviegoing experience. Also, the ease of digitally transferring movies across screens in the multiplex allows popular movies to be shown on multiple screens with no need to wait for additional film prints.

Malco Theaters, a leading regional exhibitor, has successfully converted to Dolby Digital Cinema systems in two of its multiplexes: 12 digital cinema systems in its Pinnacle Hills Cinema in Rogers, Arkansas, and 16 systems in its Paradiso Theatre in Memphis, Tennessee. Malco has plans to convert additional multiplexes throughout the year and has already converted nine of its 17 screens at its Malco Grandview in Madison, Mississippi, and seven of its 12 screens at the Malco Cinema in Fort Smith, Arkansas.

“We are at the forefront of the digital cinema evolution as we continue to transition our screens to digital,” said Mike Thomson, Vice President Operations and Technology, Malco Theatres. “Dolby Digital Cinema has provided us with a reliable and easy-to-use solution that delivers crystal clear images every time a movie is shown. It makes a huge difference to our patrons.”

Megaplex Theatres, a regional exhibitor chain based in Utah, has been showing digital content for more than a year. On average, 80 percent of Megaplex content is shown in digital, including more than 150 movie titles to date. The Megaplex 12 Gateway, in Salt Lake City, Utah has been converted to all Dolby Digital Cinema. Megaplex has two other multiplexes scheduled for completion this summer.

”We have definitely seen an increase in interest toward digital cinema," said Dave Bollard, Marketing Manager, Megaplex Theatres. "The educated moviegoer wants to see films in digital for the highest quality movie presentation. Right now, we have 39 screens in digital and consumers are requesting to see films in digital.”

Independent theatre chain Premiere Theaters LLC, located in Melbourne, Florida, became the first all Dolby Digital Cinema multiplex, using 10 Dolby systems. “Premiere Theaters Oaks 10 prides itself on delivering a high-end cinema experience,” said Rob Kurrus, President of Premiere Theaters LLC. “Our customers want to see amazing picture quality, which we can deliver every night using Dolby Digital Cinema.”

To learn more about Dolby Digital Cinema, please visit www.dolby.com/promo/digitalcinema.html.
Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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