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# 1930 Baird

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CINEMA EXPO INTERNATIONAL/Amsterdam—Jun 26, 2007

Christie Celebrates More Than 3000 Digital Cinema Installations Worldwide

With 79.6% Worldwide Market Share, Christie Maintains its Position as a Global Market Leader in Digital Cinema
Christie, a global leader in visual solutions for entertainment, business and industry, announced that it has installed more than 3,000 Digital Cinema systems worldwide, the first manufacturer to reach this important milestone. The accomplishment confirms the company’s solid dominance in the Digital Cinema market, with nearly 80% of all installations around the world using Christie DLP Cinema projectors, making the projector a world standard. With Christie on target to surpass 4,000 installations by the end of the year, the company’s success has exceeded all earlier industry expectations for the entire global market for Digital Cinema.

More than 2600 systems are installed throughout the USA as part of the groundbreaking AccessIT (NASDAQ:AIXD) software & funding vehicle introduced in 2005. Christie installations also span Africa, Asia, Austria, Brazil, Bulgaria, Canada, France, Germany, Italy, Japan, Mexico, the Netherlands, Norway, Philippines, South Korea, Spain,

Switzerland, and the United Kingdom. Christie installations outside of North America have begun to accelerate positioning the company as the leading player in the global deployment of DLP Cinema systems worldwide.

To keep up with demand, Christie’s manufacturing facilities have boosted capacity by over 400% in the past year, delivering more than 400 DLP Cinema units per month while continuing to increase efficiency and raise productivity. Christie has also been aggressively recruiting top technical and administrative staff that include electronics, mechanical and optical engineers, technicians and industry experts. It has also instituted comprehensive quality control programs continuing to meet the high standards of excellence upon which the company has built its reputation.

“Christie is fulfilling all of its current contracts and commitments and successfully ramping-up its deployment of digital systems by scaling manufacturing and services to meet the global needs of the market,” observed Jack Kline, president and COO, Christie USA. “Our unparalleled success is based on more than three-quarters of a century of experience. Quality and world-class support services remain our number one priorities as we work with exhibitors to help them make the digital transition seamlessly and revolutionize the movie-going experience.”
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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