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# 1939 Format Debate

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Chennai —Jun 26, 2007

“Sivaji – the Boss” achieves distinction as India’s first 4K DCP

Tamil feature mastered on QubeMaster from Qube Cinema, Inc.
The release of Tamil movie Sivaji - the Boss, AVM Studios’ latest blockbuster, marks a milestone in the history of Indian cinema. The much-awaited film starring the undisputed superstar of Indian cinema, Mr Rajinikanth, makes history as the first Indian feature to have been mastered in 4K; and Qube takes the credit for having mastered the film in 4K DCI JPEG2000 using the powerful QubeMaster system.

Sivaji – the Boss has been in the news for several reasons. Produced by AVM Studios and directed by the renowned Indian director, Mr. Shankar, the movie opened to packed theatres. Shot in Super 35mm by renowned Cinematographer Mr. KV Anand, this was the first Indian film that was scanned, digitally graded and output in 4K resolution with the DI work being carried out at EFX, Chennai. Given the availability of the 4K DI data, Qube Cinema decided to produce a 4K DCI Compliant DCP for this feature. This 4K JPEG2000 DCP is being played on Qube XP-D servers in 2K resolution at multiple locations in India. The feature was also mastered in MPEG-2 format by Qube Cinema for playback in numerous E-Cinema screens across the country.
Qube Cinema Contacts:
Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
601 S. Glenoaks Blvd Ste 102
Burbank, CA 91502
info@qubecinema.com
www.qubecinema.com

Qube Web Site:
Logo: Qube Cinema Inc. About Qube Cinema Inc.: Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema’s product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. Qube Cinema Inc. Directory page Qube Cinema Inc. Web Site
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