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# 1930 de Forest

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Sacramento, CA—Jul 6, 2007

Barco lights up Transformers movie premiere at LA film festival

Flawless performance of Barco’s new DP-3000 digital cinema projector at Westwood’s National Theatre
Digital cinema pioneer Barco is proud to announce that its DP-3000 projector was selected for the North American premiere of DreamWorks/Paramount’s new feature, TRANSFORMERS, at the 2007 Los Angeles Film Festival. Held on 27 June at Westwood’s National Theatre before a packed house of 1100, TRANSFORMERS is the latest feature from acclaimed director Michael Bay (The Island, Bad Boys 2, and Pearl Harbor). For Barco, the screening also marked the DP-3000’s world premiere in a dedicated cinema venue.

The National Theatre’s 23’ x 64’ screen offered the perfect large-screen venue for the TRANSFORMERS premiere. “People who saw the film, were blown away, because it looked amazing and sounded great.” said Kerim Duran, Technical Director for the Los Angeles Film Festival. “And for the National Theatre, as an exclusive 35mm and 70mm house, this was their first 2K DCI compliant presentation, and it was flawless.”

With a remarkable 30K lumen output, the DP-3000 is Barco’s new flagship, and the brightest “large venue” digital cinema projector in the industry. Using the DLP Cinema® chip from Texas Instruments, the DP-3000 is designed for screens up to 30m (98’) wide, and exemplifies Barco’s hallmark attributes of image quality, reliability and robustness.

Joe DeMeo, Director of Sales for Barco’s cinema business, commented on the event’s importance. “Many key ingredients came together to contribute to the success of the TRANSFORMERS premiere,” noted DeMeo. “You have a superb new Michael Bay movie, the prestige of the LA Film Festival, the National Theater’s first digital screening, and the DP-3000 — the world’s brightest cinema projector. Overall, this was a great opportunity to demonstrate the power of the DP-3000 to the Hollywood community.”

Terri Westhafer, Director of Business Development for Barco’s digital cinema business unit, noted that this was the finest digital presentation she had ever experienced. “Every member of the crowd was riveted to the screen. The image was flawless and the sound system was superb — but it wasn’t just the projector’s brightness and contrast. It was also the evenness of the light output, with the corners at the same intensity as the center. The image simply embraced the audience.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
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