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# 1939 Eidophor

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MORRISTOWN, N.J.—Jul 20, 2007

Showplace Cinemas Latest to Sign Digital Deployment and Pre-Show Programming Deal with AccessIT

Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) today announced that Showplace Cinemas, (North Park Cinemas, Inc.) will be the eleventh chain to convert 39 megaplex screens in three locations to Digital Cinema using AccessIT’s Theatre Command Center™ software and pre-show programming and Christie DLP Cinema® projectors. The completion of this contract brings AccessIT’s Christie/AIX program to a total of 3,486 screens committed of the 4,000 in the Christie/AIX plan.

Showplace is the eleventh chain and the sixth customer of AccessIT’s Advertising Division to contract with AccessIT for deployment.

Mick Stieler, Chief Operating Officer of Showplace Cinemas, said: “As a family owned group of cinemas, we are committed to excellence in all that we do. The future of excellence in exhibition includes Digital Cinema. We’re excited to be taking this significant step into the future. It will enable us to give our audiences the best experience bringing quality feature movies and alternative content programming to our cinemas.”

Chuck Goldwater, President of AccessIT’s Media Services Group, commented: “Already a customer of our PreFlix screen advertising, we are pleased to expand our relationship with Showplace Cinemas. They are an excellent example of a small independent circuit which can benefit from Digital Cinema. AccessIT is looking forward to working with them providing our Digital Cinema solutions, and programming from our alternative content division, The Bigger Picture.”

Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "It is visionary and enterprising exhibitors like Showplace Cinemas that recognize the potential to enhance their brand and business model with the many benefits that Digital Cinema can offer. We’re excited they chose the Christie CP2000 Digital Cinema projector and look forward to delivering breath-taking visuals and on-going support in their transition."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen Digital Cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT’s unique Library Management Server® and Theatre Command Center® software, Christie DLP Cinema® projectors and Doremi’s DCP2000 JPEG server. To date, AccessIT has contracted to install more than 3,400 systems in forty-one states and has completed the rollout of more than 2,700 screens with exhibitors including Marquee Cinemas, Neighborhood Cinema Group, Celebration! Cinema, Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT’s own Pavilion Digital Showcase Cinema.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
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