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Orlando, Fla.—Oct 15, 2007
Exhibitors Worldwide Select Dolby 3D Digital Cinema
Dolby expands global footprint of digital 3D technology
At ShowEast today, Dolby Laboratories, Inc. (NYSE: DLB) announced a diverse array of exhibitors from both large and independent chains have selected Dolby® 3D Digital Cinema technology to deploy on screens worldwide. This marks a significant step in Dolby’s strategy to grow its digital 3D global footprint.
A number of key exhibitors will be installing the first Dolby 3D Digital Cinema systems in locations throughout the world, including Carousel Cinemas, Cinema City, Cinetopia, Cobb Theatres, Kerasotes Theatres, Malco Theatres, Marcus Theatres, Maya Cinemas, Megaplex Theatres, Starlight Cinemas, Sundance Cinemas, Warren Theatres, Kinepolis Group of Belgium, and Supercines of Ecuador. Dolby plans to continue installing its solution on additional screens in time for Paramount Pictures’ Beowulf, opening in several territories beginning November 16, 2007.
“With the approaching release of Beowulf, Dolby is committed to installing as many Dolby 3D systems as possible," said Tim Partridge, Executive Vice President, Products and Technology, Dolby Laboratories. ”The response from exhibitors around the world has been very promising. We are delighted that Dolby is offering new technology to theaters that is highly valued by cinemagoers and continues to enhance the moviegoing experience.”
Dolby’s unique 3D solution offers exhibitors an easy-to-implement and cost-effective solution:
· The Dolby 3D technology utilizes standard white screens already in auditoriums, so exhibitors don’t have the added costs nor the image-quality compromise associated with the use of a “silver screen,” delivering a great 3D experience from every seat in the auditorium.
· The Dolby 3D Digital Cinema system supports both 3D and 2D presentations, without the need for dedicated 3D auditoriums, by adding a retractable color filter wheel accessory to the digital projector.
· Exhibitors can move a 3D movie to additional auditoriums equipped with Dolby 3D Digital Cinema systems later in the run using the standard screens.
“The Dolby 3D solution gives Malco flexibility in our theatre to present both 3D and 2D digital movies, and we are thrilled to have it installed in time for Beowulf,” said Mike Thomson, Vice President, Engineering, Malco Theatres. “Malco experienced tremendous success with the Dolby 3D beta trial back in March. We believe that digital 3D movies are going to bring new patrons to our theatres, and we are excited to have Dolby provide us with the latest technology to meet this growing consumer demand.”
The Dolby 3D retrofit kit includes an easily installed full-spectrum color filter wheel, based on technology licensed from INFITEC, which provides realistic color and extremely sharp 3D images. The Dolby 3D kit is compatible with existing Digital Cinema Initiatives (DCI) compliant projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) digital cinema technology. The Dolby 3D kit also includes a DFC100 Digital Filter Controller that controls and synchronizes the filter wheel with 3D digital content.
Sold separately, the Dolby 3D glasses are extremely durable, lightweight, high-performance devices designed to be used hundreds of times. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. Because they are reusable, the expected per-ticket cost of the glasses is well below the current cost of disposable 3D glasses.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
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