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# 1936 Scophony

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Las Vegas, NV—Mar 11, 2003

GDC Technology Announces New 2K Resolution DSR™ Encoder and Servers for Digital Cinema

GDC Technology Limited is pleased to announce that its DSR™ Digital Film Agile Encoder and Servers are now supporting 2K picture resolution. The DSR™ Digital Film Servers will continue to support the existing high data-rate HDTV content such as 1080p 24 frame-per-second and 720p 60 frame-per-second high quality HDTV images.

GDC Technology's DSR™ Encoder and Servers were used in Texas Instruments' 2K prototype demonstrations at Entertainment Technology Center's Digital Cinema Lab, Hollywood from Feb 19-21. The demonstration marks an important milestone in digital cinema, as previously the digital film exhibition was limited to HDTV resolution. Texas Instruments will use the 2K Ready, DSR™ Encoder and Servers in its various demonstrations and screenings during ShoWest.

DSR™ Digital Film Server is a software-based in-theater server for pre-show entertainment, HDTV live event, and digital cinema applications. The Server performs 128-bit AES decryption, decoding and Texas Instruments' CineLink™ re-encryption in software. With the emerging digital cinema standards being discussed by various groups, a software-based server is the best possible way to safeguard your investment because it can be conveniently updated with the evolving compression algorithms and new digital cinema requirements. The range of DSR™ Digital Cinema products are engineered by the award winning scientist who invented REVIVAL DIGITAL® digital film processing system that was used in the production of Twentieth Century Fox (2002) "Kung Pow: Enter the Fist" and digital mastering of numerous movies including New Line Cinema (1995) "Seven". DSR™ Digital Film Server is operable with leading DLP Cinema™ projectors and seamlessly integrates with existing theater automation.

In addition to the Digital Cinema Servers, GDC Technology is now launching a new DSR™ Z server for pre-show entertainment and electronic cinema applications. The DSR™ Z server can be easily upgraded to a full-fledge digital cinema server. It promises to create new revenue generating streams for the theater owners with capabilities to showcase live sport events, on-screen target specific advertisements, concerts and other alternative contents in the theaters. At ShoWest this year, GDC Technology will be demonstrating its full range of DSR™ solutions at booth 1226-1228. Dr Man-Nang CHONG, the CEO and CTO of GDC Technology Ltd will also be presenting the software technology used in the 2K Ready, DSR™ products at ShoWest "Digital Cinema - Today and Tomorrow" seminar on March 5, 2003.

Contacts:
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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