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Dallas, TX—Oct 17, 2007

DLP Cinema® Technology Surpasses 5,000 Screen Milestone

Deployed by Every Major Circuit including AMC, Carmike, Cinemark and Regal Cinema – Now Showing in 42 Countries and Every Continent except Antarctica
Texas Instruments (TI) (NYSE: TXN) today announced that its DLP Cinema® technology has surpassed the 5,000 screen milestone on a path to doubling that next year. There are 5,260 DLP Cinema enabled theatres installed across the globe, an increase of 140% from the same period one year ago.

The pristine picture quality and ideal combination of contrast, color and brightness created by DLP Cinema allowed DLP Cinema technology to quickly become the industry standard. DLP Cinema® technology is deployed throughout 99% of the digital cinema market and is in every continent in the world except Antarctica. DLP Cinema expects to surpass 5,500 screens by mid November, 2007 and 10,000 screens by the end of 2008.

In today’s highly competitive commercial theatrical market, DLP Cinema®, the authority in digital cinema projection and imaging, is making it more economical for theatres to show both 2D and 3D feature presentations using the only proven single projector solution, as compared to other emerging and commercially unproven formats. DLP Cinema projectors are at the heart of 3-D feature presentations and 3-D movies have grown rapidly through 2007 to become a key catalyst in the expansion of DLP Cinema systems in the U.S. 300 additional DLP Cinema projectors are expected to be fitted with 3-D capability in anticipation of the November release of Beowulf from Paramount Pictures, bringing the total 3-D equipped movie screens in the U.S. to 1,000.

“DLP Cinema® continues to be the driving force behind digital cinema,” said Nancy Fares, Business Manager for DLP Cinema Products Group. “As companies like Real D and Dolby continue to push 3-D developments on DLP projection technology, DLP Cinema installations are surging to deliver the world’s most engaging movie theatre experience.”

“DLP Cinema is a bulletproof projection technology. We selected DLP Cinema due to its proven reliability and picture quality as well as the film-like presentation. We count on our partners, including DLP Cinema, to help us exceed our goal of delivering a superior cinema experience,” said Michael W. Patrick, President & CEO of Carmike Cinemas.
DLP Cinema® Products Contacts:

Kateri Gemperle
TI DLP Products Worldwide
(214) 567-3617
Kateri@ti.com


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page DLP Cinema® Products Web Site
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