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# 1938 Baird.

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PARK RIDGE, N.J.—Oct 18, 2007

Sony to Install SXRD 4K Digital Cinema Systems in Four New AMC Theatres

A Total of 54 Screens to Use 4K Technology
Sony Electronics is equipping four of AMC Theatres' new movie theatres with CineAlta™ SXRD™ 4K digital cinema systems.

Sony will provide 54 SXRD 4K digital cinema systems at new AMC theatres in Dallas (12 screens); Indianapolis (14 screens); Riverside, Calif. (16 screens); and San Diego (12 screens). Work will begin next month, with the theaters scheduled to open in December.

The theaters will feature a combination of Sony's SRX-R210 10,000 lumen* model and the SRX-R220 18,000 lumen* unit. The systems, which were specifically designed for theater applications, will be paired with Sony's LMT-100 Media Block servers.

"This inaugural effort with AMC Entertainment is the latest example of the exhibition and motion picture industry's continued adoption of 4K digital cinema technology," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company.

Sony's digital cinema team will work with AMC to provide technical support for the systems and operations management at all four locations.

"Our goal with SXRD digital cinema technology has been to deliver unmatched levels of resolution, contrast and overall image quality," said Gary Johns, a Sony vice president in charge of its Digital Cinema Systems Division.

The 4K digital projection systems for the new AMC theatres are designed to be compliant to the Digital Cinema Initiatives specification – providing 2K and 4K playback/projection, interoperability with currently installed systems and full-wrap security. They will be linked to Sony's Screen Management System.

The motion picture industry recently announced that it is working with major cinematographers to start production on 4K originated features, and the industry has accelerated development of 4K cameras in recent months. Johns said that Sony also intends to build a complete system of digital cinematography production equipment, including 4K acquisition, storage and infrastructure solutions.

* ANSI Lumen is a standard measuring method of the American National Standards Institute IT7.228. Since there are multiple methods of measuring brightness, the way that brightness is specified will vary among manufacturers.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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