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# 1938 Baird

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CYPRESS, CA—Oct 31, 2007

Christie Appoints George D. Scheckel, Jr. Director of International Business Development

New Position Addresses Christie’s Rapidly Expanding Global Presence
Christie, a global leader in visual solutions for business, entertainment and industry, is pleased to announce the appointment of George D. Scheckel, Jr. to the position of Director, International Business Development for the Entertainment Solutions business division. The new position is part of a corporate expansion strategy to capitalize on the company’s international and domestic growth in Digital Cinema. Scheckel will guide and influence business development efforts, identify new market opportunities for Digital Cinema and build deeper relationships with industry stakeholders in the exhibition and content distribution communities.

Scheckel was a key member of the management team at QuVIS (Quality Visual Information Systems) for the past eleven years, most recently as Vice President of Digital Cinema & Business Development. He joins Christie with extensive experience in all aspects of Digital Cinema pilots, products and rollouts, focusing on advancing digital imaging technology with movie studios and other key customers. He brings strong relationships with leading industry production, post-production and studio operations in addition to 21 years experience in sales management and service operations from the telecommunications industry.

“George is a tremendous talent and resource for our organization and I’m delighted to have him spearheading our international efforts,” remarked Craig Sholder, vice president of Entertainment Solutions, Christie Digital Systems USA, Inc. “His expertise will enhance Christie’s position as a leader in end-to-end Digital Cinema solutions and help direct the Entertainment Solutions division in our ongoing deployment business plans.”

Commenting on his appointment, Scheckel added, “Christie is a trusted and reputable name in the industry and I’m looking forward to building on this tradition. The company’s expanding global presence is a testament to the quality and reliability of Christie systems. I’m excited about helping to drive growth in new and emerging markets internationally.”

Scheckel participates as a panelist and speaker at trade conferences and expositions, as well as consults on digital imaging hardware and software applications worldwide. These include Digital Cinema, 3D, fixed site installations, post-production, content production and image distribution. He holds a Bachelor of Business Administration from Washburn University in Topeka, Kansas.
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Christie Directory page Christie Web Site
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