Arts Alliance Media continues to lead the UK digital cinema rollout with the
first UK commercial screening of a digital film on a Texas Instruments 2K DLP
Cinema™ projector. The screening, of the film Finding Nemo, took place at the
Birmingham Screen Festival on Saturday.
“Arts Alliance Media are committed to ensuring the UK is at the cutting edge of
the digital cinema industry and we are delighted to have the first commercial 2K
digital cinema projector in the country.” said Thomas Hoegh, CEO of Arts
Alliance Media.
David Monk, VP TI Europe, commented “We are very pleased to see that AA Media
are pushing forward with digital movie presentation and choosing to make the
best and latest technology available to audiences in the independent sector.
Digital technology offers unsurpassed consistency and allows a broader spectrum
of content to be exhibited to film-goers”.
Arts Alliance Media are providing the Birmingham Screen Festival with a full
digital cinema service including provision of the Digital Projection 2K-IS15
digital cinema projector, a Digital Projection IS10 digital cinema projector and
two EVS digital cinema servers; content mastering; service and support.
The Birmingham Screen Festival is showing a number of films digitally, including
Finding Nemo, Modern Times, Red, White and Blues and Feel Like Going Home.
Tony Jones, Director of the Birmingham Screen Festival and Founder of City
Screen said "Having a high quality digital cinema projector is essential in this
day and age, when many films are submitted to festivals in a digital format.
Birmingham is pleased to showcase the first UK screenings on a 2K projector".
The projector is a Digital Projection IS15-2K. After the BSF it will be based at
The Other Cinema in Soho, London, where it will be available for hire for
private screenings of rushes, rough cuts, commercials etc., as well as for
showing films digitally to paying audiences. The projector will also be hired
out to other film festivals to enable them to show digitally projected films at
the highest quality.
Arts Alliance Media launched its digital cinema circuit in July 2003 at the
Cambridge Film Festival and shortly thereafter provided digital services to the
Edinburgh International Film Festival. It has installed six permanent digital
cinema sites throughout the UK, with a seventh installation taking place next
month. Arts Alliance Media have shown nine feature films digitally in their
digital cinema circuit.
