RealD Names Elizabeth Brooks Chief Marketing Officer

Branding Expert and Former Napster, Buy.com, GoTV Exec Joins 3D Leader

REAL D, the global leader in 3D, announced the appointment of Elizabeth Brooks as Chief Marketing Officer. Brooks will be charged with continuing the global expansion of REAL D’s market-leading 3D cinema brand, as the impact of next-generation 3D technology continues to change the face of entertainment. She will also spearhead the development of REAL D, which has been known as a business and technology innovator, as a consumer-facing entertainment brand.

Brooks is a well-known marketer of leading-edge technologies who has worked with top investment entities to brand and launch start-ups, recently spearheading the rebrand of wireless social networking company WeFi, Inc. Brooks was most recently Executive Vice President, Marketing, at mobile video innovator GoTV Networks, the first television network launched on the mobile phone platform. She named and relaunched the company, which was named the Fortune Breakout Company of the Year in mobile technology. Prior to GoTV, Brooks was Senior Vice President, Business Development, at ecommerce leader Buy.com, where she architected the company’s digital entertainment initiatives. Brooks is a pioneer in the intersection of technology and entertainment, having previously served at Napster, Inc., as Vice President, Marketing, and a founding management team member. At Napster, she was awarded the WIRED Magazine award for Best Guerrilla Marketing.

Brooks began her career in the music industry, first as a DJ and later as an A&R and marketing executive at PolyGram Records, Virgin Records America, and Sony Music.

“REAL D 3D is an unprecedented technology, as it actually changes the way consumers see”, said Brooks. “I am excited to be part of this game-changing evolution of entertainment and to have the opportunity to continue to build a great brand for the global market leader in 3D.”

“As we continue to build upon REAL D’s global reach, Liz’s proven track record of building entertainment and technology brands makes her the perfect candidate to lead our marketing efforts,” said Michael Lewis, Chairman/CEO and Co-Founder of REAL D. “With the depth and breadth of her experiences, Liz will be of tremendous value to our company’s growth.”

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page

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