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# 1950 Theatre TV

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Los Angeles—Dec 21, 2007

RealD 3D Delivers Nearly One-Third Us Gross for Beowulf, Further Establishes RealD Digital 3D at Box Office

Paramount Pictures’ Beowulf is benefiting from REAL D 3D theaters utilizing next-generation 3D technology. Beowulf in REAL D 3D grossed approximately $23.4 million of a total domestic gross over 79.4 million.

REAL D led the 3D pack 2:1 over non-digital 3D, with nearly 30% of the total 2D and 3D gross being REAL D 3D. Following several films where REAL D exceeded 2D gross by significant multiples, this is continued proof of concept of REAL D’s digital 3D financial impact at the box office. This sets the course as the industry gears up for a big slate of 3D films leading into ’09.

“We are thrilled to have delivered nearly a third of the domestic box office for Beowulf in REAL D 3D,” said Joseph Peixoto, President, Worldwide Cinema, REAL D. “We’re the world’s largest 3D platform and it is gratifying to take the financial lead in digital and non-digital 3D formats.” REAL D estimates more than 4,000 REAL D 3D screens globally by 2009.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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