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# 1995 Gretag

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Berlin—Nov 16, 2007

First CineAlta-4K digital cinema installation in Germany

CINEPLEX Münster installs complete digital solution from Sony
The CINEPLEX Münster is the first cinema in Germany to install a digital projection system with the highest resolution of 4K (4,,096 x 2,,160 pixels) demanded by the DCI specifications of the Hollywood studios. This cinema, which is one of the most successful Multiplex cinemas in Germany, will be one of the first in Europe to operate such an installation, initially on a test basis for commercial screenings.

"We are convinced that the future of cinema lies in 4K projection. We are therefore very proud to be the first German cinema to be able to present our audiences with digital images at 4K resolution. The quality is truly breathtaking – although this is not the only reason that we will support this technology in future” stresses Felix Esch, CEO of the CINEPLEX cinema in Münster.

The installation is a collaboration between the CINEPLEX cinema in Münster and Sony, currently the only supplier of series-produced 4K projection solutions, and supported by Film-Ton-Technik Hannsdieter Rüttgers GmbH (FTT) Düsseldorf. As well as a Sony CineAlta 4K projector it also includes a Sony Media Block, with comprehensive rights-management in line with the specifications of the Digital Cinema Initiatives (DCI) from Hollywood's leading film studios. “The technology installed in Münster was specially developed to cater for the increased demands of the digital cinema era“, explains Egon Gräfen, for the management of FTT. “As a company working in the field of D-Cinema we are very impressed with the quality of the technology and are pleased to have successfully implemented the first 4K system in Germany together with our partners CINEPLEX and Sony .“

German Cinema Premiere: Press Event on 16.11.2007
On Friday, 16 November the CineAlta 4K projection system in the Münster CINEPLEX had its premiere in the context of an exclusive screening for the press. The journalists were able to obtain first hand information about the present state of digital cinema projection, the quality of 4K, and the technology used.
Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Professional Solutions Europe: Professional Solutions Europe (PSE), a business division of Sony Europe, is part of the leading manufacturer of horizontal communications solutions, AV/IT as well as magnetic and optical storage solutions. PSE's business includes products, service and support solutions for the following areas: health, media, network monitoring, retail, large events and transport. In addition to these, system components such as camera sensors and modules, displays, batteries and semi-conductors are available for OEM manufacturers and system integrators. In this way, Sony cannot only count on its technological expertise but also on its in-depth knowledge of the economical climate within the current Media production sector. More information on Professional Solutions Europe can be find at www.sonybiz.net. Professional Solutions Europe Directory page
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