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# 1939 Baird

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Sacramento, CA—Feb 5, 2008

Barco projects world premiere of U2 3D at Sundance Film Festival

Using the latest in 3-D digital technology, the screening takes the concert movie to unprecedented heights. Crisp images, sharp colors, it’s like being right there in the front row for the best U2 concert imaginable… and projected by Barco.
Barco, a global leader in digital cinema, is proud to announce that its new DP-3000 digital cinema projector was selected for the World Premiere of “U2 3D” at the Sundance Film Festival on 19 January in Park City, Utah.

“Barco’s DP-3000 digital cinema projector delivers world-class picture-perfect 3D images, said Ian Calderon, Director of Digital Initiatives.  Their projectors were at the center of the historic premiere of 3ality’s U2 3D film at the Sundance Festival. Barco moves 3D to a new level in the cinema going experience and we thank them for making this landmark screening of “U2 3D” a success”.

"We're honored to be selected for the premiere of 3ality's “U2 3D” at the Sundance Film Festival," said Joe DeMeo, Director of Sales for Barco’s Digital Cinema business. "Barco has been directly involved with U2 concerts from the video design perspective for the last few years, it only seemed appropriate to provide our brightest and best projector for this unprecedented 3D event.”

“U2 3D” puts viewers within the pulsing energy of a live U2 stadium concert.  Marrying innovative digital 3D imagery and 5.1 surround sound, it creates an immersive theatrical experience unlike any 3D or concert film that has come before.

The film opened on IMAX screens and in digital 3D theaters nationwide  Wednesday, January 23rd.

The DP-3000 is Barco’s new flagship digital cinema projector, and the brightest digital cinema projector in the industry.  At over 30,000 lumens and using Texas Instruments’ 1.2 inch DLP Cinema® chip, the DP-3000 is designed for 2D screens up to 30m (98’) wide and 3D screens over 50’ wide.  With over 2000:1 contrast ratio, new motorized lenses, a new optical design and high efficiency 6.5kW lamps, the DP-3000 exemplifies Barco’s hallmark attributes of image quality, reliability and robustness.

The pioneering DLP Cinema® technology from Texas Instruments, which is used in all of Barco’s 2K digital cinema projectors, guarantees perfect re-production of film, time and time again, and ensures movie goers enjoy the highest quality film experience with consistent picture brightness, contrast and vibrant colors. Barco holds one of only three exclusive licenses of Texas Instruments’ DLP Cinema® technology.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Sundance Film Festival: Sundance Film Festival is the premier showcase for U.S. and international independent film. Held each January in Park City, Salt Lake City, Ogden, and Sundance, Utah, the Festival is a core program of Sundance Institute, a nonprofit cultural organization founded by Robert Redford in 1981. Presenting dramatic and documentary feature-length films in nine distinct categories and approximately 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most innovative films of the past two decades. Since 1984, the Festival program has evolved to include music, art, and dialogue. Beyond the streets of Park City, the official website of the Sundance Film Festival, http://www.sundance.org/festival shares the Festival experience with a global audience with short films, filmmaker interviews, videos, podcasts, photos, news stories, and more. Sundance Film Festival Directory page About Sundance Institute: Dedicated year-round to the development of artists of independent vision and to the exhibition of their new work, Sundance Institute celebrated its 25th anniversary in 2006. Founded by Robert Redford in 1981, the Institute has grown into an internationally recognized resource for thousands of independent artists through its Film Festival and artistic development programs for filmmakers, screenwriters, composers, playwrights, and theatre artists. The original values of independence, creative risk-taking, and discovery continue to define and guide the work of Sundance Institute, both with U.S. artists and, increasingly, with artists from other regions of the world. Sundance Institute Directory page
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