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# 1950 Theatre TV

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London—May 19, 2005

Arts Alliance Digital Cinema Screens 'Revenge of the Sith' in Digital from QuVIS Cinema Player

Arts Alliance Digital Cinema, the pioneering provider of digital cinema services, is managing the digital screening of the latest installment of Star Wars - 'Episode III: Revenge of the Sith' at the Ritzy Cinema, Brixton.

The Ritzy screening will be using a QuVIS Cinema Player and a DLP Cinema projector from Digital Projection. This is the first commercial screening in the UK using the QuVIS Cinema Player which will be supplied to all cinemas participating in the UK Film Council Digital Screen Network.

'Star Wars: Episode III, revenge Of The Sith', is the second film in George Lucas's anthology to be shot and edited entirely as digital video, yet few cinema-goers are able to watch it in digital format because only a limited number of cinemas are currently equipped to handle digital films.

"Star Wars is set to be one of the biggest films of the year and given that it has been shot and edited digitally it seems only right that it should be screened digitally," said Howard Kiedaisch, president Arts Alliance Digital Cinema. "We're delighted to be able to give people in Britain access to Hollywood blockbusters as well as more specialised films via digital."

Arts Alliance Digital Cinema (AADC) has been selected by the UK Film Council to install and run the world's first large scale digital screen network. AADC will provide a network of up to 250 screens throughout the UK. Each cinema will guarantee a minimum number of specialised film shows a week in return for the equipment.

The Ritzy, in the heart of vibrant Brixton, is London's busiest and biggest independent cinema with five screens. Screenings of the best of world cinema are backed up by regular Sunday matinees, a choice of two different films for kids on Saturdays, monthly Mother and Baby screenings and a host of one-off events.
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: London-based Arts Alliance Media is the worldwide leader in digital cinema.  The company offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season.

The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.  The Network Operations Centre (NOC) supports over 11,000 digital screens around the world and is set to expand further to Latin America over the coming months.  The company’s digital cinema lab has mastered over 3,500 titles to date, shipped hundreds of thousands of DCPs, and is now actively trialing the company’s proprietary electronic delivery system in Scandinavia and the UK.
Arts Alliance Media Directory page Arts Alliance Media Web Site
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