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London—Feb 5, 2009

RealD Wins “Arts Alliance Media Innovation in Cinema Award” at the 5th Annual RAAM Awards

3D Pioneer Recognized for its XL Cinema System
RealD, the world’s leading outfitter of 3D theatres, was recognized for its XL Cinema System with the Arts Alliance Media Innovation in Cinema Award at this year’s RAAM Awards. This award recognizes companies and individuals who demonstrate and deliver innovative solutions to the many challenges the cinema industry faces.  The ceremony took place yesterday at the Millennium Hotel in London.  Bob Mayson, managing director of RealD Europe Ltd, was present at the ceremony to accept the award on the company’s behalf.
 
“It’s an honor to receive the Arts Alliance Media Innovation in Cinema Award and a testament to RealD’s continued focus on developing technology to provide audiences with the best available 3D experience,” stated Bob Mayson.  “This is a significant and exciting time for 3D cinema, and we look forward to continuing to deliver our technology advantage to our market leading network of RealD equipped theatres.”
 
The RAAM Awards Advisory Board selected RealD’s XL Cinema System for its capability to deliver a crisp, clear 3D image in auditoriums with large screens up to 60 feet in width, utilizing a single digital projector.  A simple and elegant solution, the XL Cinema System uses the same lamp and lamp power as a 2D presentation, saving power and giving exhibitors added flexibility and the opportunity to expand their 3D cinema offering.  
 
Tony Meehan, Chairman of RAAM said: “What the awards jury liked most about the RealD nomination was the innovative way in which they recognized and responded to the everyday commercial impact of digital projection on the global cinema industry ahead of anyone else.”

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
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