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London—Sep 1, 2004

Arts Alliance Media provide DLP Cinema™ projection at the Edinburgh International Film Festival 2004

uilding on last year’s successful collaboration, Arts Alliance Media provided a full package of digital projection equipment for two contrasting events at this year’s festival.

On the closing Saturday the recently released re-constructed version of Sam Fuller’s “The Big Red One” was screened to a packed audience. The fully re-mastered digital presentation lasted 160 minutes and was followed by a Q & A session with Robert Carradine and Pamela Marvin.

“We were delighted by the response from both audience and cast members who praised the quality of the presentation of this anti-war epic”, said Nicola Pierson, EIFF’s Head of Programming. “Some of the original 35mm footage had been lost and several sections had to be re-scanned from archive sources including some 16mm footage, but the new digital master emphasises the value of this type of presentation.”

The screening contrasted with an industry event hosted by Sony and Young and Rubicam the previous day. Also making use of the digital projector, the event featured content sourced exclusively on HD Cam and played direct from tape in High Definition (1920x1080) format. Young & Rubicam and Sony teamed up for the third year running in a venture designed to expose filmmakers to the creative possibilities of High Definition technology.

“The Sony HDCAM High Definition format has become the most popular production system for all HD production, be it commercials, movies or top-end television,” said Milan Krsljanin, “The ‘Magic’ shorts are the living proof of the creative potential of High Definition for moviemaking accommodating different aesthetics and looks and delivering outstanding pictorial results on a big cinema screen and we were very pleased to be working with Arts Alliance Media in presenting this material at the highest quality”

Both presentations were screened on one of Arts Alliance Media’s DLP Cinema™ projectors, with “The Big Red One” played from an EVS HD MPEG2 Server.

“We were excited to work with the Edinburgh Festival again this year “ said Rod Wheeler of Arts Alliance Media. “From being just an interesting showpiece this technology is becoming an essential ‘must-have’ for festivals looking for a combination of quality and flexibility.
Arts Alliance Media Contacts:
Alessandra Skarlatos 
 +44 (0)20 7751 7543 
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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