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IBC, Amsterdam—Sep 11, 2004

GDC Technology DSR™ Servers Selected for Kalasa’s South India Electronic Cinema Network

DC Technology, a leading provider of digital cinema solutions is pleased to announce that Kalasa Entertainment Media Private Limited (Kalasa) has selected GDC Technology DSR™ Servers for the rollout of its electronic cinema network in South India. Kalasa began its operation in early 1998 in Chennai, India specializing on all aspects of film sound recording and audio post-production. In 6 years (1998 – 2004) Kalasa has grown to one of the top 3 audio post-production facilities in Chennai with 3 studios and has completed more than 250 film projects.

Kalasa, known for its passion in film business and top quality work, launched its electronic cinema initiatives for South India in June 2004. To date, Kalasa has installed 5 electronic cinema theatres with DSR™ Servers and 3-chip DLP™ projectors; 3 films were released digitally in these theatres. Kalasa aims to retrofit 65 electronic cinema theatres in the state of Tamil Nadu and release about 30 films in digital format within its first year of operation. Kalasa has operational partnership with Mukta Adlabs Digital Exhibition Limited based in Mumbai for its film conversion needs. Mukta Adlabs Digital Exhibition Limited has built India’s largest digital distribution and electronic cinema network with more than 100 cinemas across the country retrofitted with GDC Technology’s DSR™ Servers and DLP™ digital projectors.

"For too long, the South Indian film industry has talked on how to deal with film piracy without any substantive activities to actually do something about it. Digital cinema will bring positive change that is real and impactful by generating lost revenue back into the industry,” said Ramesh V. Subramaniam, CEO of Kalasa. Mr. Subramaniam is a Computer Science graduate from University of Pittsburgh and has an MBA from Carnegie-Mellon University, Pittsburgh, USA. He has over 16 years work experience in information technology in the US and Singapore. “Kalasa's first 2 films in GDC's digital format are doing that. According to the distributor, our first digital film Machie, registered the second highest collections in Madurai district at our digital theatre in Bodhi. Azhagiye Theeyae realized excellent collections for our 2 theatres released, registering a 55% increase per week in both theatres compared to their collections before Digital Cinema” he added.

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers.  In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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