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CINEASIA, Hong Kong—Dec 8, 2009

GDC Inks Deal with Broadway Circuit to Deploy Digital Cinemas Under VPF Scheme

GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce that it has struck a deal to supply DCI-compliant digital cinema equipment to Broadway Circuit under the VPF scheme. In Asia, GDC currently holds the most number VPF agreements with major Hollywood Studios which include 20th Century Fox, Paramount Pictures International, Sony Pictures Entertainment, Universal Pictures International and Walt Disney Studios Motion Pictures International.

Exhibitors opting for digital roll-out under the VPF scheme will enjoy the benefits of lesser capital outlay as the participating studios will make financial contributions for a limited time towards the DCI-compliant digital equipment cost incurred in the rollout. GDC’s roll-out package under the VPF scheme is possibly the best choice available for Asian exhibitors as it offers the combined benefits of quality products from GDC as well as financial support from major Hollywood studios.

With 32 systems already installed at 12 cinema sites, Broadway Circuit has been a loyal customer of GDC. This contract will see other 18 GDC systems to be installed by the end of 2010. Established in 1950s and operated by Edko Films Ltd, Broadway is currently the largest cinema circuit in Hong Kong, with 60 screens over 12 cinemas in the territory.
“Having picked GDC as the working partner for our digital roll-out program is a real blessing as it has given us many years of reliable hassle-free service,” said Tessa Lau, Executive Director of Broadway Theatre Company Limited. “It is real good news to us that GDC is offering this new VPF scheme at a time when we are expanding our digital installations; this will cut down heaps on our capital outlay.”

“We are glad that more exhibitors are beginning to recognize the benefits of GDC’s VPF scheme: significant cost-saving in digital conversion and the offer of a sustainable roll-out strategy,” said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. “GDC firmly believes VPF is the way to go and we are all ready to help exhibitors who want to go digital reap the benefits of this wonderful scheme.”

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X® object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site About Broadway Theatre Company Limited: Broadway Theatre Company Limited is established in 1950s and has gradually developed to nowadays the largest cinema circuit in Hong Kong and a leading brand in China. Broadway circuit in Hong Kong provides 12 cinemas 62 screens with over 1,000 comfortable seats, having the largest market shares of 40%. Broadway started the first cinema in China since 2000 in Beijing, then spread out to Shanghai, Hangzhou, Shenzhen, Wuhan, Kunming, Chengdu, Qingdao, Tangshan, Jinan, and Wuxi cities to provide a presence of 24 cinemas and 153 screens of which 6 are in Premium Large Format. Broadway Circuit comprises three brands in China, including the stylish quality “Broadway”, the luxury elegance “PALACE” and modern classic “Premiere”. Each cinema comes with a different design feature, and is equipped with advanced digital cinema equipment, offering audiences almost the perfect visual and audio enjoyment. The circuit is operated by her parent company, the Edko Films Limited. Edko is a full-scope independent company, apart from theatres operation, it also produces and distributes films, develops movie promotions and operates paid TV Movie channel. Broadway Theatre Company Limited Directory page
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