merica’s largest independent on-screen
advertising company, Pro Motion Slides, announces an evolution of pre-show and
in-theatre marketing with the establishment of Cinema Digital Advertising (CDA),
providing an end- to-end digital marketing solution, supported by its existing
back-of-house support, to the industry for every aspect of a movie theatre for
exhibitors and cinema advertising companies alike.
CDA offers a proprietary comprehensive digital solution custom designed by C-nario,
the leading international developer in digital display media, which includes the
ability to deliver Hi-Definition content, with digital overlay effects and HD
seamless video, to curved or flat surfaces. Content source material can be
created and distributed with digital images, animation, live events, live
cameras, cable feeds, audio, internet, and on-site input instantly.
In addition to his existing sales organization and fulfillment center for over
2000 screens under contract, Kevin Romano, CEO and founder, developed CDA as a
digital service bureau which can accept any media format of source material,
provided by advertising partners and content providers, and deliver the content
to anywhere in the world. “CDA’s goal was achieved with the development of a
software platform which provides the industry with previously unavailable
flexibility. Our forward and backward compatibility allows the content to be
created using any format with ease and flexibility to adapt to audience and
advertisers ever-changing expectations.”
C-nario software solutions is the platform running similar digital dynamic
messaging systems that have proved popular at locations around the world, such
as New York’s Whitney Museum, Florida’s Disney World and circuits in Europe. The
displays feature multiple screen-in-screen content, managed by a single command
computer running C-nario’s unique software package over the internet.
At ShowEast 2004, CDA’s advertising solutions will be displayed on cutting-edge
projection technology from InFocus, the worldwide leader in digital projection
technology and services. The InFocus LP840, a new wireless-ready,
high-performance installation projector, will be used for theatre pre-show
advertising and the InFocus TD40 and TD61, the comprehensive commercial thin
displays, will demonstrate CDA’s signage capabilities in theatre lobbies.