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HONG KONG—Sep 27, 2010

Media Asia's Legend of the Fist: The Return of Chen Zhen Marks the Debut of Dolby Surround 7.1 in Chinese Cinema

Dolby Laboratories, Inc. (NYSE:DLB) announced today that the new Chinese kung fu movie, Legend of the Fist: The Return of Chen Zhen, was released in Dolby(R) Surround 7.1 this month in Hong Kong. Legend of the Fist: The Return of Chen Zhen marks the premiere of Dolby Surround 7.1 in a Chinese film.

"With this film, we hope to bring our audience a new and special experience, not only by providing outstanding kung fu performance, but also by delivering more exciting and immersing cinematic audio. This is why we chose Dolby Surround 7.1 to mix our film," said Andrew Lau Wai-Keung, Director. "Dolby Surround 7.1 will provide audiences with extraordinary and enveloping audio entertainment."
 
Legend of the Fist: The Return of Chen Zhen was shown in the out-of-competition category on opening night of the 67th Venice Film Festival and was subsequently released in select cinemas in Hong Kong.
 
"As a partner to studios and exhibitors for 40 years, Dolby pioneered surround sound in the movies and helped filmmakers to realize their artistic vision through its continued innovation in audio and visual technologies," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "Dolby supported Disney-Pixar's release of Toy Story 3 with Dolby Surround 7.1 just a few months ago. Today, Dolby is pleased to offer this advanced technology to Chinese filmmakers, giving them greater control over the definition and placement of sounds. Dolby Surround 7.1 offers outstanding audio quality to match today's great advances in visual production."
 
About Dolby Surround 7.1
The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition. The result: full-featured audio that better matches the visual impact of movies.
 
With the ability for content creators to mix in a discrete format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.
Dolby Surround 7.1 uses eight discrete audio channels and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new) and Back Surround Right (new). For more information on Dolby Surround 7.1 visit www.dolby.com. Watch a Dolby Surround 7.1 video at www.youtube.com/watch?v=uPjI_GJLADM.
 

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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