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London—Nov 8, 2010
Arts Alliance Media Signs First Two Digital Cinema Deployment Deals with Local Distributors in France
MK2 and DistriB Films sign long term Virtual Print Fee deals
Arts Alliance Media (AAM), Europe’s leading digital cinema company, has
reached non-exclusive long-term agreements with two distributors for digital
cinema rollout in France.
MK2 Distribution (MK2) and DistriB Films have
become the first French independent distributors to support the DCI-compliant
rollout by signing up to 10 year commitments. Both distributors will provide
feature films in digital format, and will make provisional contributions
towards the digital cinema deployment costs of AAM-deployed screens.
The terms of the agreement adhere to the recent
legislation passed in France outlining the framework for distributors'
contribution to the digitization of screens.
This milestone within the independent sector represents a significant
step forward towards the successful conversion to digital within the French
In November 2007, the first European cinema
chain, France’s CGR Cinemas, signed up with AAM to convert 100% of its 400
screens to digital. This deployment is now complete and AAM is working towards
the digitisation of complexes belonging to independent exhibitors. The
agreements with MK2 and DistriB Films cover all screens installed by Arts
Alliance Media in France.
Isabelle Nerin, Sales Manager, Distribution, of AAM said “We are very proud to be
the first deploying entity to sign long term VPF deals with French distributors.
This shows that our offer is adaptable to all types of films and distribution
practices. Signing established distributors such as MK2 as well as new and
upcoming companies like DistriB Films will ensure that a wide diversity of
films is available in digital for AAM’s exhibitor clients.”
Matthieu Bardel, CEO of DistriB Films,
said “We are extremely pleased to be the first distributor in France to sign a
long term partnership with Arts Alliance Media, which, with CGR, has been the
pioneer of digitisation in France. As a new distributor, we are delighted to
jump directly to digital distribution, and look forward to the benefits this
provides”. DistriB Films aims to
distribute 8 to 10 films per year, starting in November 2010.
Nathanaël Karmitz, CEO of MK2,
commented “We’re delighted to have signed this agreement with AAM, which will
allow us to contribute to the digitisation of French cinemas using a reliable
business model, in accordance with the CNC legislation.”
Gwendal Auffret, AAM’s Senior VP of Digital
Cinema, added “Now that the law on digital projection has been voted upon, all
the elements are in place for French distributors to join AAM’s initiative and
help French cinemas digitize quickly and on a large scale.”
France is currently one of the leading
territories in Europe for digital conversion, and has the largest number
digital screens, as well as the largest number of 3D screens, in Western
Europe. AAM signed CGR Cinemas, one of France’s largest chains with 400
screens, to its rollout scheme in 2007. AAM also has existing VPF deals with
five Hollywood studios.
Arts Alliance Media Contacts:
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers. Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI. AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction.
Arts Alliance Media Directory page
Arts Alliance Media Web Site
About DistriB Films:
Films is the result of a collaboration between two French producers (Kobayashi
Production and Satourne Production) who intended to create a new, totally
independent, distribution company allowing them to release films from their own
production company. DistriB
Films is a group of professionals, well known within the film industry for many
years, who are able to advise and guide producers on their projects and enrich
their line up with international acquisitions. DistriB
Films is a small team but not a small distributor. The goal is to provide
French cinemas films that deserve to be shown. DistriB Films was founded in
July 2010 and will shortly announce its future activities and development
DistriB Films Directory page
Created by Marin Karmitz in 1974, the MK2 Group is the first
independent group in France to include all of the branches of the cinema
industry from production, distribution & sales departments to DVD edition,
TV production, music production and theatrical exhibition. The MK2 catalogue includes arthouse, classics
and animated feature films: a library of over 300 titles including films by
Chaplin, Truffaut, Lynch, Altman, Wenders, Kieslowski, Resnais, Carné, Haneke,
Chabrol, Chatiliez, Bresson, Kiarostami, Taviani, etc. 19 films have received awards from the
prestigious Cannes Film Festival including 3 Palme D’Or winners.
MK2 Directory page
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