RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics, and professional applications, and Wanda Cinema, China’s largest movie theatre circuit, announced today plans to install RealD 3D technology on up to 500 screens across the Wanda circuit.
Installations have already begun and will see RealD 3D installed in high profile locations across cities including Beijing, Shanghai, Guangzhou, Chengdu and Xian. “Wanda is the largest cinema chain in China and one of the fastest growing circuits in the world,” said Joseph Peixoto, President of Worldwide Cinema. “We look forward to working with Wanda to develop a broad-based 3D-enabled circuit in China and continue RealD’s expansion of our operations in Asia.”
“We are pleased to collaborate with RealD and plan to install their 3D technology on 500 of our screens across China,” said Jerry Ye, General Manager, Wanda Cinemas. “Wanda has a long-standing goal of presenting a first-class movie experience and this collaboration will bring our audiences access to the stunningly realistic and fully immersive entertainment experience of RealD 3D.”
RealD is the world’s leading licensor of 3D technology for movie theatres with 17 of the 18 largest exhibitors in the world using RealD 3D. As of the quarter ending September 24, RealD had deployed its 3D technology on approximately 9,300 cinema screens worldwide.