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CineAsia, Hong Kong—Dec 9, 2010

GDC Wins Digital Cinema Server Contract from Shandong Luxin Cinema

120 SX-2001A digital servers to be deployed across China by 2011
GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce today the signing of a digital cinema server contract with Shandong Luxin Cinema (“Luxin Cinema”), adding a new member to its ever expanding customer base in China. Installation has begun in September and it is expected to be completed by 2011, involving a total of 120 units of GDC SX-2001A digital cinema server. Luxin Cinema has opted to use exclusively GDC servers for its digital conversion and new builds.

Luxin Cinema was founded in Jinan, Shandong Province on June 1, 2007; and subsequently, on September 1 the same year, its first modern cinema in Shandong – The Provincial Sport Center Cinema, was opened for business. Luxin Cinema has since swiftly emerged as a premier cinema chain operator across China, committed to offering moviegoers the best cinematic experience in the comforts of a modern cinema equipped with the latest digital cinema technology. Luxin Cinema’s current business strategy is to identify key locations within the Shandong province and progressively build up its network of cinemas within the province, with the ultimate goal of becoming the leading cinema chain in Shandong. Luxin Cinema has also started work to build cinema complexes in Beijing, Chengdu, Xian, as well as Tianjin, and aims to build itself up as a well known national brand of strong Shandong cultural heritage and influence. It is expected that by 2015, Luxin Cinema will have around 70 multiplexes nationwide.   

This is the first time we venture into digital conversion for our entire chain of cinemas. After carrying out rigorous tests on similar products in the market, we found that GDC’s digital cinema server really stands out in its quality, performance, and user friendliness. We are convinced that GDC server is what we have been looking for, a quality product incorporating the best digital cinema technology,” said Mr. Liu Wenjun, CTO of Luxin Cinema. “With its superior technological edge and vast experience in digital cinema, GDC is a clear leader in the market and a well trusted brand. We believe GDC is our best working partner to map out our digital strategy and ultimately help Luxin Cinema realize its goal to become a Shandong-based nationwide premier cinema circuit.”        

“GDC is delighted to win Luxin Cinema’s exclusive contract,” said Dr Man-Nang Chong, founder and CEO of GDC Technology. “GDC’s hard work and dedication to providing quality products and services have begun to pay off in the growing digital cinema market. We continue to strive for better services and more advance digital cinema technology for our growing list of customers.”  

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X® object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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