Texas Instruments (TI) (NYSE: TXN) today
announced it will unveil the future of digital cinema and 3D movies at ShoWest,
the largest annual convention for the motion picture industry, taking place
March 14 - 17 in Las Vegas, NV. Texas Instruments has planned a landmark
demonstration with Star Wars creator George Lucas and Academy Award(r)-winning
director James Cameron on Thursday, March 17 to showcase 3D theatrical
entertainment with DLP Cinema™ technology. TI will for the fourth
consecutive year serve as the corporate sponsor of ShoWest.
The new 3D experience enabled by DLP Cinema™ projectors will be
demonstrated and discussed by Lucas and Cameron, both pioneers in digital movie
making. A Christie CP2000 DLP Cinema™ projector will be utilized to showcase
scenes in 3D from Fox's Star Wars: Episode IV, Disney's Aliens of the Deep and
many other movies from various genres, including live action and animation. DLP
Cinema™ projectors provide exhibitors with the first ever opportunity to give
moviegoers a pure 3D experience with simple adjustments to a standard installed
DLP Cinema™ projector. Moviegoers watching a 3D movie projected with DLP
Cinema™ technology can immerse themselves in an unparalleled viewing
experience with incredible color reproduction and 3D imaging.
"With digital 3D projection, we will be entering a new age of cinema.
Audiences will be seeing something which was never technically possible before
the age of digital cinema -- a stunning visual experience which 'turbocharges'
the viewing of the biggest, must-see movies," said Academy Award(r)-winner James
Cameron, director of Aliens of the Deep. "The biggest action, visual effects
and fantasy movies will soon be shot in 3D. And all-CG animated films can
easily be converted to 3D, without additional cost if it is done as they are
made. Soon audiences will associate 3D with the highest level of visual content
in the market, and seek out that premium experience."
DLP Cinema™ technology is deployed in more than 310 theatres worldwide
through manufacturers BARCO, Christie Digital and NEC. TI DLP Cinema™
technology will feature prominently at the following ShoWest activities:
· $100 Million Reel: Tuesday, March 15, 9:15 a.m.- Tribute show reel
containing clips from all of 2004's hundred-million-dollar grossing movies
· DLP Cinema™ screening of Warner Bros.' Miss Congeniality 2: Tuesday,
March 15, 6:00 p.m.
· DLP Cinema™ presentation of Sony Pictures Entertainment's Product
Presentation with Extended Sneak Peek of Stealth: Wednesday, March 16, 8:00 and
· Twentieth Century Fox and DLP Cinema™ Final Day Luncheon: Thursday,
March 17, 11:30 a.m. - 2 p.m.
· DLP Cinema Presents James Cameron and George Lucas on "3D: New
Dimensions in Digital Cinema": Thursday, March 17, 2:00 and 3:00 p.m.
"ShoWest is a crucial platform for advancing the art of theatrical exhibition
and this year's event will move us closer to the highly-anticipated deployment
of digital cinema worldwide," said Doug Darrow, Business Manager, TI DLP
Cinema™ Products. "Earlier this month, the UK Film Council announced it
would equip 250 screens with DLP Cinema™ projectors and we are excited that
U.S. and international exhibitors and distributors continue to share our desire
to deliver digital cinema. ShoWest stimulates evolutionary growth for the
motion picture industry and we look forward to our ongoing collaboration with
George Lucas, James Cameron and the entire community to provide the best
cinematic presentation possible - today and tomorrow."
DLP Cinema™ technology-enabled projectors can also be seen at the Barco,
Christie Digital booths and NEC's Palace Room 4 at ShoWest.