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Rio De Janeiro, Brazi—Apr 26, 2011

Cinesystem Opens the First 100% Dolby Digital Cinema Multiplex in Rio De Janeiro

Expanding on its 2010 box-office numbers, and enlarging its foot print and market share nationwide, Cinesystem Delivers Patrons Premium Dolby Digital Cinema, Surround Sound and 3D this April at Via Brasil Shopping

Cinesystem, the fifth-largest movie chain in patrons and revenue in the country, today announced the grand opening of the first 100% Dolby Digital Cinema Multiplex in the state of Rio de Janeiro. The newly built fully digital multiplex strengthens Cinesystem's presence as a leading movie chain in Brazil bringing premium quality Dolby Digital Cinema solutions to its patrons.
 
The grand opening is set for April 27th at the Via Brasil Shopping, in the Irajá neighborhood.
 
“Cinesystem is the only movie chain in Brazil now with two fully digital DCI compliant complexes and we are excited to be a leading this industry trend for South America, said Marcos Barros, CEO, Cinesystem. "Dolby Digital Cinema brings Cinesystem more flexibility when it comes to programming and scheduling and the Dolby 3D and Dolby Surround Sound will truly amaze our customers."
 
With capacity for 1160 stadium style seats, the multiplex will feature six Dolby Digital Cinema screens equipped with Dolby Screen Servers (DSS200s) and a Dolby Show Library (DSL100), a high-capacity central server designed to facilitate the networking of the multiplex to meet its content storage needs. The DSL100 will act as the heart of the network and simplify operations. In addition, two of the six screens will have Dolby 3D systems that will bring movies to life with natural colors and sharp, clear images. All six screens will also be equipped with CP750 Digital Cinema Processors that will enable Dolby Digital 5.1 surround sound.
 
"Cinesystem looks to set the bar for delivering the premium cinema-going experience in Brazil and Dolby is honored to be selected to provide our Digital Cinema solutions for their multiplex in Rio de Janeiro, said John Carey, Vice President, Worldwide Sales, Products, and Services, Dolby Laboratories. "By combining Dolby Digital Cinema, Dolby 3D and Dolby Surround Sound, patrons attending the Cinesystem multiplex will experience a truly immersing entertainment experience."
 
Cinesystem, with a total of 4 multiplexes in the state of Rio de Janeiro including Via Brasil Shopping, has generated more than 160 direct and 250 indirect jobs. Cinesystem is proud to bring the movie- going experience to communities where there are no state-of-the-art movie theaters.
 
Notable accomplishments of Cinesystem‘s 2010 aggressive expansion:
  • Named by the Movie Exhibitor’s Union of the state of São Paulo, as the Best Brazilian Movie Chain
  • Growing presence in 6 states in Brazil, including the south, southeast and northeast regions
  • 81 screens nationwide
  • Ticket sales growth above the national average — 55% growth over same period of previous year — where competitors growth was only 22%
Cinesystem at Via Brasil Shopping is the result of a $3 million investment, partially financed by the federal government through the program “Cinema Perto de Você” (Movies Close to You), which is coordinated by ANCINE, a partnership with the Ministries of Culture and Revenue, and managed through BNDES. In 2010 Cinesystem installed a total of thirteen 3D systems, with 50% of Cinesystem’s multiplexes equipped with two or more 3D systems. Cinesystem is on track to expand its network of D-Cinema screens nationwide.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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