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FilmArt, Hong Kong, China—Mar 24, 2005

GDC Technology Powers Hong Kong Entertainment Expo with DSR™ Display Maestro for Content Management and Delivery to the Expo In-Lobby and In-Theatre Displays

GDC Technology, the leading provider of digital cinema solutions is pleased to be the content delivery and display sponsor of Asia largest entertainment event – Hong Kong Entertainment Expo. Hong Kong Entertainment Expo is the first mega entertainment event in Asia to bring together film and television programming, film financing, film festival, film awards, music and digital entertainment. This mega event, which brings together eight leading fixtures in Hong Kong's entertainment calendar, was inaugurated by Hong Kong Acting Chief Executive, Mr. Donald Tsang, and attended by more than 1,000 film and entertainment industry leaders, including super stars Tony Leung and Jackie Chan.

Since March 22, 18 PLASMA, 9 LCD monitors and 5 projectors at the Expo were centrally controlled by GDC’s DSR™ Display Maestro that manages the delivery and playback of content in various resolutions and formats to different display devices. The PLASMA wall is synchronized to single frame accuracy with DSR™ Display Maestro that enhances the look of the content on PLASMA and LCD monitors.

With DSR™ Display Maestro, exhibitors can now display the full array of trailers, advertisements and alternative digital content on both the in-lobby PLASMA/LCD monitors and in-theatre screens using projectors from a central server. The various display devices can now be programmed to playback a sequence of images or video in coherency. Besides, up-to-the-last minute content can be delivered to all the various display devices connected to a central server by wire or wireless. In the past, frame-accurate programmable video wall comprising a matrix of PLASMA/LCD monitors is a luxury few multiplex operators could afford. GDC Technology’s affordable solution - DSR™ Display Maestro shall change all that. Up-to-the-last minute programmable video wall, at a fraction of the cost of the existing solutions, shall become the most essential advertising tool of the multiplex cinema operators.

“The cinema operators used to manage the various in-lobby and in-theatre display devices with all kinds of playback devices such as video tape recorders, DVD-Players and computers,” observed Dr. Man Nang CHONG, CEO of GDC Technology “With the introduction of DSR™ Display Maestro, GDC Technology provides cinema operators with a cost-effective and innovative solution to maximize the advertising revenue from all their displays inside and outside the auditoriums”

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers.  In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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