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San Francisco—Jun 23, 2011

Dolby Announces Next-Generation Dolby 3D Kids’ Glasses

New design delivers improved comfort for children in time for June 24 release of Disney●Pixar's ‘Cars 2’
Dolby Laboratories, Inc. (NYSE: DLB) today announced its next-generation Dolby® 3D kids’ glasses. Designed with Dolby’s 3D technical know-how, the expertise of a leading eyewear design company, and 3M’s new multilayer optical film lenses, the glasses provide the same lightweight, reusable design as the adult model, but are optimized to fit the smaller head sizes of children.

“Dolby 3D kids’ glasses are high-performance, environmentally friendly, passive glasses that require no batteries or charging,” said Matt Cuson, Senior Marketing Director, Cinema, Dolby Laboratories. “Dolby 3D kids’ glasses are made to the same premium-quality standards as the adult-size Dolby 3D glasses and will be available to exhibitors around the globe in time for movies coming out in Dolby 3D this summer.”

These eco-friendly glasses deliver a premium-quality visual performance and are compatible with Dolby 3D systems currently installed. The glasses come in fun, kid-friendly green and are equipped with Sensormatic® and RFID tags. The glasses are available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle.

New Dolby 3D kids’ glasses provide both performance and comfort:
  • The glasses include 3M’s new multilayer, scratch-resistant, antireflective-coated optical film lenses, which greatly reduce the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby 3D.
  • With the same robust mechanical design as the adult version, the nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.
  • The glasses are equipped with Sensormatic and individually serialized RFID tags that can be used for inventory tracking and management.
  • The glasses can withstand the rigors of many wash cycles and can be reused hundreds of times. Because they are reusable, the per-ticket cost of Dolby 3D kids glasses can be well below the cost of disposable 3D glasses.

Exhibitors interested in learning more about Dolby 3D should contact their nearest Dolby reseller or Dolby sales office, or send an email to salesadmin@dolby.com.
 
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Since launching in November 2007, Dolby has shipped over 8,000 Dolby 3D systems and has one of the largest global footprints with hundreds of exhibitor partners in over 80 countries.

Dolby SF Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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