DPVO Theatrical, LLC, a joint venture of Panavision and
Omega Optical, and Sony today announced they are working on a solution that will
enable Panavision 3D Systems to be compatible with Sony Digital Cinema 4K
projectors. The result is expected to broaden
the customer base for both companies and provide a new high-quality option to
exhibitors attracted to the box office potential of the growing number of 3D
cinema titles available.
more exhibitors choose digital systems, they often prefer to deliver images on
white screens which offer a superior entertainment experience from every seat,”
said Eric Rodli, General Manager of DPVO Theatrical, LLC, the company
developing and marketing the Panavision 3D System. “Our goal is to enable exhibitors to do that
– to combine ‘white screen quality’ with ‘3D excitement’ and the clarity of
Sony images. We are focusing on an
approach to 3D that offers a sensible investment for today – and for tomorrow.”
“We are working together to provide an
alternative that is easy on the eyes,” said David McIntosh, Director, Sony Professional
Europe. “In particular, we are moving to
develop a system that can benefit small to mid-size exhibitors who want to
deliver superior 4K or 3D image quality on their white or silver screens and
with a relatively modest business investment. Sony is committed to listening to
its customers and offering the viewing experiences they want, as digital cinema
continues to gain momentum.”
Panavision 3D System uses spectral filtration technology to ‘comb’ the
spectrum, giving audiences the sensation of seeing the full spectrum in each
eye, with no need for any color correction.
No polarization is required, so images can be shown on a white
screen. The Panavision 3D system for
Sony Digital Cinema 4K projectors is expected towards the end of 2011 in Europe.
addition to the expected optimized capability with Sony Digital Cinema 4K projectors,
the Panavision 3D System is also compatible with digital projectors using DLP
technology – as well as with projectors showing 35mm film.
“In the nine months we’ve been in the
marketplace, our customers have played releases from every major studio,” Rodli
said, “and our system is being handled by major dealers in the US, Canada,
South America, and most European countries.
It’s the most flexible system available and the most efficient on white
screens using passive glasses.”