Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Jul. 24, 2017
Register & Log in
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1958 GE

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
Beijing—Sep 27, 2011

Lee’s Adventure: First Chinese Movie Released in Mainland China Featuring Dolby Surround 7.1

Dolby Laboratories, Inc. (NYSE: DLB) announced today that Lee’s Adventure will be released on October 1 in Mainland China in Dolby Surround 7.1, making it the first Chinese film released in Mainland China featuring Dolby’s latest audio format for the cinema.

Adapted from a popular Chinese independent internet cartoon, Lee's Adventure starring Jaycee Chan tells a story about Lee, a man who while suffering from an illness, time travels through his mind to find true love. 
 
“Dolby Surround 7.1 adds a new audio dimension that enlarges filmmakers' creative space to make more engaging movies. This technology allows us to offer full-featured audio that better matches the visual impact of movies and provides a truly immersive cinematic experience for audiences,” said Peter Pau, Art Director for Lee's Adventure and Oscar winner of Best Cinematography for Crouching Tiger, Hidden Dragon.
 
Dolby Surround 7.1 enhances the spatial dimension of soundtracks and audio definition to provide viewers with an extraordinary cinematic experience. In addition, application of the technology also allows filmmakers to more accurately control where a sound comes from in the cinema, enabling more creative sound design.
 
"More and more studios are mixing movies in Dolby Surround 7.1. The fact that each of its four surround zones is discrete means that mixers now have greater control over the placement of soundtrack details than with the traditional 5.1 channels,” said Kinson Tsang, Sound Designer for Lee's Adventure. “Dolby Surround 7.1 maximizes the potential to unify the audio and visual components of a film for maximum impact, taking movies to the next level.”
 
“We are excited that Lee's Adventure is the first Chinese film to be released in the cinemas in Mainland China in Dolby Surround 7.1, the cinema audio format with one of the fastest adoption rates in Dolby's 40 years of history in cinema,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Dolby is pleased to support the creative community, who mix films in the discrete 7.1 format, to unleash the full depth and power of their creative vision which enriches the cinematic experience.”
 
Toy Story 3, released in June 2010, was the world’s first film to feature Dolby Surround 7.1 and the technology has since been used in more than 30 movies all over the world, making it a Dolby cinema audio format that has gained strong adoption.
 
So far, more than 2,100 cinema screens worldwide have been equipped with Dolby Surround 7.1, including approximately 170 cinema screens across more than 35 cities in more than 20 provinces and municipalities in Mainland China.
 
About Dolby Surround 7.1
 
With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.
 
Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left, and Back Surround Right.
 
To find a cinema with Dolby Surround 7.1 near you, visit http://www.dolby.com.cn/consumer/product/movies/theater/find-a-cinema.html.
 

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
Similar Press Releases
More PR About: Cinema Sound More
Search for press releases
Learn More About:
Countries: China More

Share this page:
More Dolby SF Press Releases: Jul 17, 2017 Dolby Celebrates 100th Dolby Cinema Opening Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017 Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events May 26, 2017 Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands Mar 28, 2017 Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China Mar 28, 2017 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for Cinema Screens in China in 2017 Mar 27, 2017 Dolby Cinema Coming to the Middle East Mar 24, 2017 Dolby Offers Full Spectrum of Industry-leading Cinema Solutions at CinemaCon 2017 Mar 24, 2017 Dolby Surpasses Milestone of 1,000 Dolby Atmos Screens Installed in Asia Pacific Mar 24, 2017 Dolby Atmos Conquers New Audio Heights in Russia and CIS Mar 23, 2017 Dolby Announces Innovative Audio and Imaging Products for the Cinema Mar 6, 2017 Dolby’s Curt Behlmer to Receive the 2017 Ken Mason Inter-Society Award Mar 2, 2017 Dolby Enhances the Moviegoer Experience by Bringing Dolby Atmos to All Reel Cinemas Screens in the Middle East Feb 9, 2017 Dolby Cinema Showcases Strong Spring Lineup Jan 18, 2017 Dolby Atmos Transforms the 2017 Sundance Film Festival Jan 10, 2017 Dolby Cinema at AMC Opens Its 50th Location Jan 6, 2017 Dolby Laboratories Enables the Future of Entertainment Dec 23, 2016 Wanda Opens Its 10th Dolby Cinema at Beijing Fengtai More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner