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India—May 18, 2005

Christie Debuts India’s First 2K Digital Cinema Screening

Sathyam Cinemas to Screen “Stars Wars Episode III – Revenge of the Sith” with Christie CP2000 Digital Cinema Projector
Christie, first in DLP Cinema™ projection , announces today Chennai-based Sathyam Cinemas has chosen the Christie CP2000 Digital Cinema projector for its six-screen flagship theatre. Its first 2K digital screening of “Star Wars Episode III – Revenge of the Sith” on May 20, 2005 will be a major leap for India – Asia-Pacific’s largest cinema industry – to move from analogue and electronic cinemas (e-cinemas) to digital distribution and projection.

Located in the heart of Chennai, a city of more than four-million people in Southeast India, Sathyam’s multiplex features a seating capacity of more than 2,900 seats and is the country’s highest attended theatre. At present, the Christie CP2000 installed by Christie’s Indian partner, MRH Digital Systems Pvt Ltd, in the 380-seat Shree cinema with the DSR™ Digital Film Server will be used solely for digital screenings of Hollywood films since availability of Indian content in high-resolution digital format, required for Digital Cinema (D-Cinema), is not widely available.

In India, there are currently more than 100 screens which are said to have installed digital projection systems. These are, in fact, e-cinemas established primarily on making the latest content available at a faster pace and cheaper rate rather than on improving presentation quality. In addition, none of these existing digital projectors are approved by the Hollywood studios so they are unable to be used to screen Hollywood productions.

“Sathyam is launching its D-Cinema with the screening of Star Wars Episode III – Revenge of the Sith, the first-of-its-kind in India. By doing so, we hope movie-goers in India will have a better in-theatre experience and appreciate digital technology which offers enhanced quality and higher resolution. Through this screening, they will also be able to differentiate between Digital Cinema and the conventional analogue and e-cinema projection systems that they’ve seen in the past,” comments Kiran Reddy, managing director, Sathyam Cinemas.

“Christie has been at the forefront of the cinema business for many years and it was our obvious choice when we decided on going with Digital Cinema. Depending on the response, we might consider installing a Digital Cinema projector for each of the other five screens in the Multiplex,” continues Reddy.

“Sathyam’s decision to go digital is an extremely bold step for the industry. As the pioneer in South India’s exhibition business and the owner of the most prestigious multiplex in Chennai, they’re showing the world that India is always ready to adopt new technology,” comments Ranjit Thakur, director, MRH Digital Systems Pvt Ltd. “We deeply appreciate Sathyam’s decision to embark onto the digital platform with Christie and I think this will be an example to the rest of the other leading exhibitors in the country. The potential for Digital Cinema in India will be huge and only time can tell where it will take us.”

Apart from this D-Cinema installation, Sathyam will also be replacing all its Westrex Carbon Arc projectors with Indian Lamp Houses in its multiplex’s existing theatres with Christie P35GPS 35mm cinema film projectors.

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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