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Los Angeles, Calif. and Hastings, Neb—Nov 17, 2011

Hastings Museum of Natural and Cultural History Selects RealD 3D Technology for Giant Screen Digital Theater

World’s Most Widely Used 3D Cinema Technology Comes to Historic Nebraska Museum
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and the Hastings Museum of Natural and Cultural History announced today that RealD has been selected as the 3D projection technology provider for the museum’s giant screen theater.  Following a thorough review of 3D projection technology providers and integrators, the museum selected RealD 3D, the world’s most widely used 3D cinema technology. 
 
“We are extremely excited to bring RealD 3D technology to our newly renovated giant screen theatre,” said Becky Matticks, Executive Director of the Hastings Museum. “When we decided to upgrade to state-of-the-art digital projection and 3D, Strong Technical Services in conjunction with RealD offered a system no one else could match in terms of 3D quality and operational efficiency.”
 
“We are thrilled to bring RealD’s 3D technology to one of Nebraska’s largest screens,” said Kevin Faul,Vice President of Business Development at RealD. “RealD 3D technology delivers twice the light to the screen of other 3D providers, assuring that guests will have a bright and fully immersive 3D viewing experience.  RealD’s technology advantage paired with the flexibility of a digital system is why many of today’s giant screen theatres are converting to RealD over their legacy film systems.”
 
Premiering with National Geographic’s “Flying Monsters 3D” and nWave Picture’s “African Adventure 3D,” the state-of-the-art renovated theater within the cultural institution features stadium seating, a 70-foot wide screen and a NEC NC3240 4K digital cinema projector with RealD’s XLW Cinema System.  An extension of RealD’s award-winning XL Cinema System, the XLW is specifically designed for premium large screen venues with stadium seating.  The Hastings Museum is also being equipped with RealD LIVE, enabling the venue to show live 3D event broadcasts from around the world on the big screen.  
 
Under a newly designed affinity program, moviegoers will have the opportunity to purchase Hastings Museum branded reusable RealD 3D glasses and receive discounted tickets each time they bring their eyewear back for future movies. The program is an initiative to keep the museum green and offer incremental value for repeat guests.
 
RealD’s award-winning 3D technology is used by many of the largest motion picture exhibition groups in the world and is installed in over 100 large format auditoriums. The world’s most widely used 3D cinema technology, RealD 3D is installed in over 18,700 screens in approximately 60 countries around the world.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
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