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Los Angeles—Sep 26, 2003

MPEG Interop Initiative Releases Digital Cinema Specification Document

The members of the MPEG Interop Initiative, Avica Technology Corp. of Santa Monica, California, EVS Digital Cinema of Belgium, and newest member GDC Technology Private Ltd. based in Singapore, today announced the completion and publication of their Digital Cinema Packaging Specification 1.04 that defines standards for interoperable mastering, content delivery, security and theater playout. The purpose of the MPEG Interop Initiative is to specify an industry-wide standard for the exchange of MPEG encoded Digital Cinema content between the member companies. The announcement, made in conjunction with the opening of ShowEast in Orlando, Florida, signals a major step in providing customers with a competitive range of product choices that are interchangeable within large distribution networks.
The specification, developed with the participation of former interop member Grass Valley Group, will be delivered to representatives of DCI and SMPTE DC28. Copies may be obtained by contacting any of the MPEG Interop member companies.
"It is always a landmark event when established companies put aside their competitive differences and come together in the interest of moving an entire industry forward," says Don Bird, Vice President of Sales and Marketing for Avica.
"Avica is pleased to be able to participate in this effort to establish interoperable practices for distribution and exhibition of Digital Cinema content."
Building on the Interop group's previous success in demonstrating interchangeable compressed image and audio files, the MPEG Interop Packaging Specification now establishes standards and guidelines for creation of a common Digital Cinema Package (DCP) that will facilitate transport and playout of compressed image data and multi-channel uncompressed audio. The DCP specification includes support for interchangeable "reels" and playlists, encryption and key management.
According to EVS' Jean-Francois Nivart, Product Manager for Digital Cinema, "Our commitment to interoperability is critical in establishing confidence amongst exhibitors, studios and delivery providers that Digital Cinema content can be exchanged from network to network, providing a cost effective and efficient method of encoding and delivering movies."
In addition to their efforts with interchangeable files and packaging, the MPEG Interop Initiative member companies' products have all been upgraded to support Texas Instruments' CineLinkTM security management, which provides an encrypted link between servers and projectors, and CineCanvasTM subtitling and watermarking capabilities.
"GDC is passionate to contribute to the Digital Cinema development through the MPEG Interop Initiative." says Dr. Man Nang Chong, CEO of GDC Technology Private Limited, "We are firmly convinced that the new MPEG Interop specifications will significantly speedup the process of delivering digital content in theaters around the world and achieve rapid progress toward increased availability of digital content."
All three companies plan to have their implementation of the specification completed during Q4 of 2003. The result will be premiered in a series of public and private demonstrations that will initially be scheduled to take place in the Los Angeles area.

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers.  In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site About Avica Technology Corporation : Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit Avica Technology Corporation Directory page About EVS Broadcast Equipment sa: EVS Broadcast Equipment designs media servers, with the associated control software and production networks, for the international television and motion picture communities. EVS Broadcast Equipment sa Directory page
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