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Rancho Cordova, Calif.—May 31, 2005

NEC Solutions America Selected for Pepsi Digital Gateway

Technology Leader in Digital Cinema Solutions and In-Theatre Advertising to Deliver Hardware and Services to Theatre Clients
NEC Solutions (America), Inc., a premier provider of integrated solutions for the Connected Enterprise in North America, and Pepsi-Cola North America (“Pepsi-Cola”) announced today that they have reached an exclusive agreement that will bring NEC’s visual presentation systems and robust servers for digital menuboards, lobby displays, and pre-feature shows to movie theatres that serve Pepsi-Cola beverages.

As part of its ADVASuite In-Theatre Advertising system, NEC will install and service its award-winning servers and visual displays in theatre lobbies and presentation auditoriums which use the Pepsi Digital Gateway. The full range of brilliant LCD, plasma and projector display options, comprehensive multi-level service packages, and reliable servers ensure that national and regional advertising programs receive excellent presentation quality.

“NEC’s state-of-the-art equipment will allow us to offer our theatre customers new marketing capabilities and innovative in-theatre entertainment through the Pepsi Digital Gateway,” said Patrick Hunt, national account sales representative, PepsiCo Travel & Leisure Group. “Their combination of hardware integrity and dedicated service will be appealing to cinema owners.

“We’re proud to have been selected as the exclusive hardware and service provider for the Pepsi Digital Gateway,” commented Kurt Schwenk, general manager of Digital Cinema Division, NEC Solutions America. “With nearly 3,000 experienced technicians ready, a 24/7 toll-free help line, and multiple service centers across the U.S., NEC strives to be available the moment you need us.”

The ADVASuite In-Theatre Advertising system increases the revenue earning potential of exhibitors through high quality pre-feature and in-lobby advertising. For the Pepsi Digital Alliance, the NEC ADVA*Suite system will be integrated seamlessly with software advertising screens in theatres and lobbies developed by Kodak (; NYSE: EK), as well as with dynamic menu-specific advertising in concession stands developed by Scala, Inc. (

About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (, NYSE: PEP) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at
Based on its Mid-term Management Plan 2015, the NEC Group globally provides “Solutions for Society” that promote the safety, security, efficiency and equality of society. Under the company’s corporate message of “Orchestrating a brighter world,” NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, please visit
NEC Corporation Directory page
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