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BroadcastAsia, Singapore—Jun 17, 2005

Mega Media Announces 1st Digital Cinema Encoder in Southeast Asia

Mega Media is pleased to announce the acquisition of the DSR Digital Film Agile Encoder from GDC Technology. This initiative was made with the support of the Media Development Authority of Singapore (MDA) and the Infocomm Development Authority of Singapore, and makes it the 1st facility in Southeast Asia and 6th in the world to offer digital cinema encoding for 2K digital films in the GDC format.

GDC is the leading cinema server provider in the world with more than 300 GDC equipped screens in Asia. There are currently 23 servers in Singapore, 153 in China and 124 in India.

Mega Media believes that Digital Cinema will change the face of filmmaking and represent new opportunities for young independent filmmakers in Asian and the world. With the lower production, post-production and distribution costs involved in Digital Cinema, smaller and independent players in the filmmaking industry can increase their presence in the global film stage. All these advantages will generate a more robust media industry in Singapore.

Commenting on the making of Singapore as a leader in digital and High Definition (HD) productions, the MDA’s Director of Industry Development, Mr Seto Lok Yin said, " In our move to develop Singapore into a global media city, it is essential for us to be equipped with the necessary facilities, resources and talents to support the entire value chain of media production. World media players are strongly pushing into the HD domain and demand is growing. The availability of an encoding service in Southeast Asia would definitely help drive Singapore to be a leader in digital and HD productions.”

“IDA is pleased to collaborate with the MDA in developing the digital cinema industry in Singapore. The launch of Mega Media’s Digital Cinema Encoding Facility paves the way for content to be processed and managed through Singapore. With this facility, content owners and advertisers can now look forward to a cost effective solution to bring their content to digital cinema screens. This will advance Singapore’s position as a digital exchange hub, providing key services in digital processing, distribution and management of digital content,” said Mr Khoong Hock Yun, Assistant Chief Executive, Industry, Infocomm Development Authority of Singapore.

This month, first-time feature director, Han Yew Kwang’s film will be premiering at the Shanghai International Film Festival on the 2K GDC format. This digital feature, titled “Unarmed Combat”, is a project of the Film Incubator Programme, and is presented by the Digital Media Academy and Singapore Film Commission, in association with Mega Media. Under this programme, young filmmakers are selected to produce their 1st digital feature with production cash and resources provided by the mentioned group. A film project such as this often faces difficulties when featuring at larger film festivals due to the high costs of a 35mm blow-up. Today, the encoding process offers a low-cost solution that has enabled this low-budget film to achieve international theatrical release.

The Encoder is housed at Mega Media’s campus at the Digital Media Hub, Singapore’s first one-stop film production centre. Other complementing facilities available at the DMH include Singapore’s first and only Dolby approved Motion picture Sound Mixing Stage. The Mega Media Group is also acquiring High Definition Camera and editing facilities in the 3rd quarter of 2005.

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers.  In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site About Media Development Authority of Singapore: The Media Development Authority of Singapore (MDA) aims to develop Singapore into a global media city. Its Media 21 strategy seeks to create a vibrant environment for the industry and public via five key thrusts: establish Singapore as a media exchange; export 'Made-by-Singapore' content; internationalise local media companies; nurture local media talent and develop digital media. Media Development Authority of Singapore Directory page About Mega Media Group: Mega Media was founded in 1990 and is today one of Singapore’s leading long-form media content producers. Mega Media’s portfolio includes feature films and television programmes in all fiction and non-fiction genres. The company boasts a complete in-house capability with complete SD & HD production and post-production facilities, including a production studio, edit and audio suite. Mega Media Group Directory page
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