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Hollywood, Fla.—Nov 6, 2012

Sony’s Digital Cinema Solutions Group Continues to Drive Digital Conversion for Exhibitors of All Sizes

Solutions Range from 4K Projection Systems and Flexible VPF Programs to Innovative Technologies for Closed Caption Services and High Frame Rate
Sony’s Digital Cinema Solutions group is heading into ShowEast 2012 with its industry leadership position intact, highlighting a full range of solutions and services designed to make the digital conversion seamless for exhibitors of all sizes. Sony continues to sign on new theaters -- especially independent operations -- based largely on the strength of its Virtual Print Fee (VPF) program, the only one in the industry available through March 31, 2013. 
In addition to its 4K projectors – models SRX-R320P and the new SRX-R515P -- many of the new Sony technologies announced just months ago at CinemaCon are already in use and making an impact on exhibitors’ day-to-day operations. These include an easy software upgrade solution for high frame rate projection and an enhanced movie-going experience for hearing-and visually impaired patrons through its Entertainment Access Glasses with audio system. 
“Sony Digital Cinema is dedicated to providing the best products and services to benefit exhibitors and, ultimately, their customers,” said Gary Johns, senior vice president of Digital Cinema Solutions at Sony Electronics. “ShowEast is a great opportunity to highlight and showcase the new and innovative technologies that we are developing to keep moving the industry forward.” 
Sony’s VPF program gives exhibitors the most flexibility to access Sony’s full line of digital cinema offerings. These include the new SRX-R515P 4K digital cinema projection system designed for small- to medium-sized screens and independent theaters. Sony’s VPF program offers low upfront costs, with a unique model that further enhances Sony’s efforts to help make the conversion to its advanced 4K digital cinema technology easier for all exhibitors, especially small to medium size operators. Sony worked closely with the major studios and more than 90 independent distributors to create a VPF program that includes complete projector installation, an integrated storage server, theater management systems, monitoring software, networked services, access to Sony Digital Cinema’s 24/7 Network Operation Center, technical training, and a 10-year parts/2-year labor warranty. Sony’s full-service digital cinema solutions also include affordable financing options that include leasing, exhibitor-managed financing or direct purchase programs. 
As a pioneer of 4K and high frame rate software technology, Sony is raising the bar with a wide range of services for exhibitors across the globe. This year, Sony further improves the benefits for exhibitors through an easy high frame rate software update, which enables 24, 48 and 60fps at up to 500 megabits per second. These updates, which do not require a full system upgrade, expand exhibitors’ range of projection options for supporting high frame rate screenings such as The Hobbit, due in theaters in December. 
Sony’s first-of-its-kind Entertainment Access Glasses with audio meets the needs of a traditionally underserved customer segment -- the hearing and visually impaired movie-goer. The tiny projector implemented in the glasses shows subtitles that are only visible to the viewer, and the glasses can be customized for size, perceived distance and language. Regal Entertainment Group has deployed the technology to 200 of its locations in the United States, and ultimately plans to offer it at all locations. 
Additional information and a complete outline of all Sony’s VPF program can be found here. For more information on the growth of Sony’s Digital Cinema business or related products or services, visit the Sony Digital Cinema website

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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