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Roswell, Ga—Jan 23, 2013

Aurora Cineplex Selects the Newest Generation of Sony 4K Projection Systems

Expansion of Digital Cinema Capabilities Demonstrates Theater’s Commitment to Providing Local Community with Family-focused Entertainment
Aurora Cineplex, located in the Area 51 family entertainment center and known for showcasing the latest family-friendly movies, is expanding its digital presentation capability to eight auditoriums. The theater selected Sony’s latest model of high quality 4K digital cinema projector, the SRX-R515P, giving them the flexibility to showcase the latest releases in the highest resolution available.  
The theater’s focus on upgrading its capabilities was firmly rooted in the need to continue to provide the local community with the service and presentation quality that its loyal customers rely on. 
“We’re excited to bring the latest Sony 4K technology to our theater and our community,” said Scott Satori, Managing Director at Aurora Cineplex. “Our customers look to us for a unique experience and now we’ll be able to provide that on all of our screens.” 
Satori has seen the theater evolve since he first started working there at age 16. “It was my first job, and while the current location has always been a theater, over the years the complex has added auditoriums and attractions. It’s exciting to lead this theater into the future with the highest digital projection standards. With all-digital projection, we have more flexibility to tailor our programming to meet customer demand.  Our commitment is to create a unique entertainment destination that keeps our customers coming back.” 
The history of Aurora Cineplex at Area 51 is unique. The name “Area 51” is a reference to the famed Area 51 extraterrestrial site in another city named Roswell (Nevada). It also highlights the owners’ passion for iconic pop-culture and nostalgia. 
The Aurora Cineplex management recognized the need to continually evolve its amenities, and selecting the best digital presentation was a critical part of that process. According to Satori, the new Sony technology will enhance the theater’s ability to offer the Roswell community a great out-of-home entertainment experience.
“We’re excited to install the new projection systems at Aurora Cineplex,” said Christopher Simpson, national account manager for Sony’s Digital Cinema Solutions group. “It was the right product for them operationally, and gives them state-of-the-art presentation capability, including High Frame Rate.” 
The cinema’s upgrade is planned for completion by mid-February 2013.

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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