Carlton Screen Advertising Ireland (CSA) upgrade their Advertising
Accord™ software to include digital content
distribution. The solution developed by Unique Digital Ltd will enable CSA to take
full advantage of the digital cinema market in Ireland in which they are the
cinema advertising market leader.
Representing 464 screens over 70
sites in ROI and a further 194 screens over 26 sites in NI they account for 100% of the box-office admissions across the
two territories. Unique Digital Ltd, the Dublin based software development
company will supply their latest version of Advertising Accord and will manage
the complete integration process.
provides all the tools necessary to manage clients, campaigns and schedules. The
new solution will add a fully integrated digital distribution platform allowing
CSA to manage and deliver the pre-show content direct to screen via a dedicated
terrestrial based network with fully automated processes.
Key features include scheduling to individual showing level, on-site
screen swap, multiple content block provision and the solution includes
integration to other data feeds allowing for the assimilation of numerous data
sources, for example Admissions & Movie Schedule. The application is
offered as a SaaS solution accessible through an easy to use GUI via any
browser on pc or tablet.
to integrate directly with Unique Digital’s own RosettaBridge™ TMS, as
installed within many cinemas in the territory, Advertising Accord is the only
solution that also integrates directly with many other makes of current digital
cinema TMS and DCI server systems, via Unique Digital’s MovieTransit™ solution providing
automated pre-show playlist building per show.
existing Accord solution has managed our transition from 35mm to digital
extremely well and we are delighted to be taking this next step with Unique
Digital” commented Eoin Wrixon, General Manager, CSA adding “Their new digital
distribution system will bring benefits to both our advertising clients as well
as our cinema customers. CSA will now be able to offer a range of new sales
packages, and the system will also mean a great deal less work in the
projection booth for the preparation of film schedules and managing the
have embraced the transition to digital and we are proud to have played a part
in helping Eoin and his team develop their new sales and operations processes”
commented Rod Wheeler, Sales & Marketing Director, Unique Digital adding “our
fully digital Advertising Accord solution is driving the pre-show distribution
market and we are committed to providing the best and most innovative solutions
for the industry.“