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Tokyo—Jun 27, 2013
NEC Enhances Digital Cinema in Brazil
Providing digital projection systems for leading cinema chains
NEC Corporation (NEC:
TSE 6701) has signed a partnership agreement to provide digital projection
systems to Moviecom and Cineflix, two of Brazil’s leading digital cinema
Under the agreement, NEC Latin America, a
wholly-owned NEC subsidiary, will supply 100 digital projection systems to
Moviecom within the next twelve months. The company will also provide
approximately 35 systems to Cineflix in next twelve months, and a total of 100
systems by the end of 2016.
In recent years, the transition to digital
cinema has rapidly changed the face of the cinema industry. Traditional
film-based cameras are being replaced by digital video cameras and computer
graphics are helping to reduce filming costs. Moreover, digital projection
systems are easier to maintain than conventional equipment and images retain
their original high quality.
“Moviecom started migrating to digital
technology several years ago when we purchased our first 3D projectors from
NEC. In consideration of improving display quality and practicality, we decided
to invest more heavily in the process of digitizing our equipment,” said
Gustavo Ballarin, director of operations and marketing of Moviecom. “We are
particularly impressed with the quality of images produced by NEC equipment,
especially the colour, brightness, definition and depth.”
“Digital technology is expanding throughout
the world and this marks an important milestone in the evolution of the
Brazilian market,” says Gilmar Santos Leal, executive director of Cineflix.
“The digitization of our theatres is a strategic decision where NEC’s expertise
and quality of support play instrumental roles.”
“Programs such as
Virtual Print Free (VPF)* encourage cinema chains to digitize their theatres.
The Brazilian government is also committed to developing the segment by
implementing the Cinema Near You program and the Cinema of the City project,
which decrease investment and operational cost by at least 30% and consequently
enhance the popularity of the cinema," says Jorge Dantas, director of Digital
Cinema at NEC Latin America. “When citizens have easy access to theaters nearby
their workplaces and homes at affordable prices, they will tacitly want to go
to the movies. This will lead to higher revenues for exhibitors, which will
call for new private investment initiatives into new theaters. It’s a virtuous cycle
that positively contributes to people´s access to cultural services and events,
and this is in line with NEC´s corporate vision of technology innovation
supporting the sustainable growth of the society. We are very proud in being a global
technology leader in digital cinema solutions and support the Brazilian
digitalization process of movie theaters.”
Virtual Print Free (VPF): the subsidy
provided by a film distributor for the purchase of digital cinema projection
NEC Digital Cinema Contacts:
North America and South America
NEC Display Solutions of America
Channel Marketing Manager
Public Relations: Shelby Eversole
Digital Marketing Specialist
Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh http://www.nec-display-solutions.com/p/hq/en/home.xhtml
Phone: 49(0)89-99 6990
Public Relations: Ann Kjellser
PR Manager EMEA
Phone: 46 72 162 8719
Sales: Mark Kendall
Senior Manager, Digital Cinema
Phone: 44 118 969-1352
Marketing: Gerd Kaiser
Product line manager, Large Venue Projectors
Phone: 49(0)89 99 699-623 Japan
NEC Display Solutions, Ltd. http://www.nec-display.com/jp/projector.html
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays China
NEC Solutions (China) Co., Ltd. http://cn.nec.com/
Phone +86-10-5934-2885 Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 3 9262 1111 http://au.nec.com/ Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Phone: +66 2887 8807 http://www.goldenduckgroup.com/ Hong Kong, Macau, Taiwan
Strong Westrex, Inc.
Phone: +852 2827 8289 http://www.strong-world.com/ India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd.
Phone: +91 44 42041505 http://www.realimage.com/ South Korea
Hyosung ITX Co., Ltd.
Phone: +82 2 2102 8591 http://www.hyosungitx.com/
*Web Site of NEC DLP Cinema Projectors http://www.nec-display.com/ap/en_projector/dlpcinema/index.html
About NEC Digital Cinema:
Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.
NEC Digital Cinema Directory page
NEC Digital Cinema Web Site
About NEC Corporation:
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.
Based on its Mid-term Management Plan 2015, the NEC Group globally provides “Solutions for Society” that promote the safety, security, efficiency and equality of society. Under the company’s corporate message of “Orchestrating a brighter world,” NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
NEC Corporation Directory page
About NEC Latin America:
Latin America, NEC offers IT and telecommunications solutions for operators,
enterprises and governments. NEC also develops projects in the region for
multipurpose arenas and integrated security. With over 40 years of experience
in the local market, the company is a subsidiary of NEC Corporation, a leading
global technology company.
NEC Latin America Directory page
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