IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced it signed an agreement with Pathé, operator of the biggest cinema chain in Switzerland, in France and the Netherlands, to install an IMAX® theatre at its Pathé Balexert multiplex in Geneva.
The deal marks the first commercial IMAX theatre in Switzerland and brings Pathé's total IMAX commitment to twelve theatres in Europe. The exhibitor currently has five IMAX theatres open and one in backlog in the Netherlands and five theatres open in France.
"IMAX has consistently delivered a differentiated entertainment experience that has not only delighted our guests but offered us a competitive edge that has strengthened our business," said Marc Canisius, Managing Director of Pathé Suisse. "We are pleased to be the first commercial exhibitor to bring The IMAX Experience® to Switzerland and look forward to introducing audiences to a movie-going experience unlike anything they've experienced before."
"As one of the preeminent exhibitors in Europe, Pathé is a strategic partner for our first commercial entry into Switzerland as well as in supporting our broader European expansion," said Andrew Cripps, President, IMAX EMEA. "As evidenced by today's agreement, we continue to execute against our international growth strategy - entering into new markets by expanding relationships with our existing international partners."