Start/Menu > Find Press Releases >
Refresh this page
New York—Sep 4, 2013
IMAX® Adds Three Theatres in the Middle East Under Expanded Partnership with Gulf Film
Region's Largest Exhibitor to Bring The IMAX Experience® to New Locations in Qatar, Bahrain and the UAE
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Gulf Film today announced an expansion of their partnership with a revenue share agreement for three IMAX® theatre systems in the Middle East. Under the terms of the agreement, one of the IMAX theatres will be located in an existing multiplex in Dubai, United Arab Emirates, and two will be located in new flagship cinemas in Qatar and Bahrain.
"Since upgrading to the IMAX digital system in 2011, our IMAX theatre in Dubai has dramatically increased its business and has had a major impact on our overall box office performance," said Jaber Al Ansari, Managing Director, Gulf Film. "Today's agreement, which is a direct result of this success, marks a milestone in the region's film entertainment landscape and highlights the growing demand for IMAX among audiences in the Middle East. As we expand our circuit, IMAX will continue to serve as a key differentiator in our offering, bringing movie-goers the world's most immersive cinematic experience."
The deal brings to four Gulf Film's total IMAX commitment and brings to 10 the total number of commercial IMAX theatres in the Middle East.
"With 50 percent of the population under 25 and a growing appetite for Hollywood blockbusters, we view the Middle East as a region with tremendous growth potential and, with today's agreement, we are capitalizing on these opportunities and executing against our goal of international network expansion," said IMAX CEO Richard L. Gelfond. "Gulf Film is the number one exhibitor in the Middle East and has its pulse on the market's film and exhibition industry. Our partnership will not only bring IMAX to three countries across the region, it will play a strategic role in helping to support our continued growth efforts in this emerging market."
About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2016, there were 1,215 IMAX theatres (1,107 commercial multiplexes, 16 commercial destinations and 92 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
About Gulf Film:
Gulf Film is the Middle East's leading film distributor and exhibitor. Established in 1989, Gulf Film operates the region's largest chain of theatres, Novo Cinemas, today spanning 14 multiplexes across the UAE, Qatar and Jordan, for a total of 115 screens and 22,000 seats. Ongoing expansion will see this number of screens double within the next two years. In 2012, Gulf Film was acquired by ELAN Qatar LLC. With a history of over ten years in the local, regional and international market, ELAN brings the very best in media, events, urban and entertainment services. 100% owned by Qatar Development Bank (QDB) a Qatari Government entity, ELAN is growing from strength to strength and has matured into one of the region's top advertising and media services companies.
Gulf Film Directory page
More IMAX Press Releases:
Jul 18, 2017
IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China
May 24, 2017
IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland
Apr 26, 2017
PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017
IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017
IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017
Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
Dec 1, 2016
Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China
Nov 10, 2016
IMAX Completes First Phase of $50 Million Virtual Reality Fund That Will Finance New High-Quality, Immersive VR Content
Oct 13, 2016
IMAX Signs Largest Agreement in France with Five-Theatre Deal with Les Cinémas Gaumont Pathé
Oct 11, 2016
IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe
©Copyright 2003 - 2017
. All rights reserved.