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Rancho Cordova, Calif., USA—Oct 8, 2013

Marcus Theatres® Reinforces Commitment to Providing the Ultimate Moviegoing Experience By Installing Auro 11.1 By Barco to Offer the Latest in Immersive Cinema Sound

Exhibitor selects Auro 11.1 by Barco and JBL speakers to deliver enhanced audio in its UltraScreen® premium theaters
Barco, a global leader in digital cinema technology, is supporting Marcus Theatres as it takes the next step in evolving its digital cinema platform by installing Auro 11.1 by Barco. The industry-leading immersive cinema audio solution will combine with a JBL loudspeaker system to create a premium, immersive cinema experience in Marcus Theatres’ new giant-screen auditoriums.
The ultimate moviegoing experience Every aspect of the new UltraScreen auditorium is engineered for the ultimate in picture, sound and comfort to deliver a premium cinema experience. 
“Marcus Theatres was the first circuit to introduce the concept of a branded premium large format screen and continually strives to make the experience even better for our guests. Partnering with the industry’s leading digital cinema companies is critical to our success,” said Rolando Rodriquez, president and CEO of Marcus Theatres. “With Barco and JBL, we are excited that we can deliver a one-of-a-kind cinema experience where our guests will be truly immersed in a movie like never before.” 
The new UltraScreen auditorium, located at the Gurnee Mills Cinema near Chicago, Illinois, features: 
  • 72’ x 31’ screen 
  • Over 400 plush seats with articulating backs 
  • Auro 11.1 by Barco immersive cinema sound system 
  • Barco DP4K-32B dual-stack digital projection
  • JBL CBT 70J-1 Line Array Column Surrounds with Constant Beam Width Technology and Asymmetrical Coverage 
Marcus Theatres is evaluating plans to expand the Barco Auro 11.1 cinema Sound system to additional UltraScreen premium auditoriums featuring Barco’s 4K digital projection. 
The perfect blend of immersive sound technologies Auro 11.1 by Barco is designed in accordance with a sound reproduction layout consisting of three layers (traditional Surround Sound with Height and Overhead layers), which enables studio sound mixers to move objects around in space to create the most life-like acoustical experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows. 
The JBL CBT 70J-1 Line Array Column Surrounds with Constant Beam Width Technology and Asymmetrical Coverage produces a higher concentration of sound with tighter pattern control for very consistent SPL levels throughout the auditorium. The concentration of superior sound level and pattern control makes the CBT70J-1 Line Array an ideal solution for Auro 11.1 surround installs. 
“We are pleased to work with Marcus Theaters and Barco as the Auro 11.1 sound format promotes our technical prowess in cinema audio. Marcus UltraScreen is the perfect setting to showcase our CBT series that has gained popularity for cinemas looking for high impact surround solutions,” comments Chuck Goodsell, Director of Cinema for JBL Professional. 
Entertaining a new generation The emerging media savvy generation demands a high level of sophistication when it comes to their entertainment dollar. 
“With Auro 11.1, we’re helping studios and exhibitors bring movies to life with a variety of cutting-edge technologies, including Auro 11.1, as well as other value-added promotional opportunities on the horizon.  These next-generation cinema solutions will combine to give the moviegoing public a richer, more immersive cinema experience on a grand scale,” comments Patrick Lee, Vice President Digital Cinema for Barco North America. 

About Marcus Theatres 
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit and follow the company on Facebook and Twitter (Marcus_Theatres). 
About JBL 
HARMAN ( designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported sales of $4.4 billion for the fiscal year ended June 30, 2012. 

About Auro Technologies 
Auro Technologies (; is a spin-off of the Galaxy Studios Group and owner of the Auro-11.1® Technology Suite. The Auro-11.1® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-11.1® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media). 

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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