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Kortrijk—Jul 21, 2014

Barco’s 4K Cinema Projector Adds to the Exclusive Experience at London’s New, Luxurious Ham Yard Hotel

One of Barco’s top-range DP4K-32Bx digital cinema projectors has found itself a very stylish home: the 188-seat theater of the brand-new Ham Yard Hotel in London. 

The eighth London property in the renowned Firmdale Hotels group, Ham Yard Hotel opened in June. Just like three other Firmdale Hotels in London and one in New York, it features a state-of-the-art theater designed and equipped to the highest professional standards. Its luxurious setting and furniture, the lighting, the sound and Barco’s ultra-bright DP4K-32Bx projector all combine to provide hotel guests and other visitors with an entertainment experience beyond compare.

“Hotels should be living things not stuffy institutions," maintain Tim and Kit Kemp, owners of Firmdale Hotels. So their nine boutique hotels in London and New York offer a truly unique experience. Built from scratch around a new oak tree-filled courtyard in London’s West End, Ham Yard Hotel is the group's most ambitious project to date. The stylishly furnished bedrooms, suites and apartments, the restaurant and bar, the library, the spa and gym and the original, 1950s four-lane bowling alley imported from Texas: everything at Ham Yard underpins the group’s commitment to excellence. As does the 188-seat screening room. Beautifully designed with deeply comfortable, tangerine leather seats, it hosts the very best sound and projection possible. 

Grand theater demands top-notch solutions 
Firmdale Hotels asked Future Projections, a leading provider of specialist moving image technology, to help design the digital cinema system at Ham Yard Hotel, just like they had done in three other London-based Firmdale Hotels. “When we first worked together, they immediately chose to use a Barco digital cinema projector, on account of the excellent quality and reliability of the solutions, as well as Barco’s market leadership. So we installed three Barco digital cinema projectors, ranging from the DP-90P to the DP4K-23B,” explains Peter Hall, Managing Director at Future Projections. “This year, the group insisted on having a Barco projector at Ham Yard Hotel too. As Ham Yard Theater is the most luxurious and grandest of the four London theaters, the top-of-the-range DP4K-32Bx was the perfect fit.” Besides the Barco projectors, Future Projections also installed a top-notch, full DMX moving light rig and 48-channel sound with over 65kw of power speakers, to truly immerse the audience in the cinema experience. 

High standard of excellence 
“This projector is just what we needed. Be it for movies or alternative content, like the ‘Live at the Albert Hall’ or ‘Pulp’ concerts,” says Hayley Type, Firmdale Events Manager. “The projector delivers truly stunning images in crisp 4K resolution.” Barco, for its part, is delighted that the prestigious Firmdale Hotels group puts its trust in its solutions. “Firmdale Hotels holds itself to a very high standard of excellence and we’re proud that our digital cinema solutions fit the bill. We’re happy to contribute to the unique experience that the group creates,” concludes Mark Leahy, Barco Sales Manager digital Cinema. 

About Firmdale Hotels 
Firmdale Hotels is privately owned by husband and wife Tim and Kit Kemp and comprises seven award winning luxury properties in central London and one in New York. They include The Soho Hotel, Covent Garden Hotel, Charlotte Street Hotel and Haymarket Hotel in London’s West End, Dorset Square Hotel in Marylebone, Knightsbridge Hotel near Harrods, Number Sixteen in South Kensington and Crosby Street Hotel in New York’s SoHo. The high standards of excellence and unique townhouse style of decoration have, over the years, added up to a winning combination. Kit Kemp, has designed the interiors of each hotel in her unique, personal way which reflects a refreshing, modern English style. She was named the ‘Andrew Martin International Interior Designer of the Year’ in 2008 and has gone on to win many more accolades. Firmdale Hotels has received the ‘Queens Award for Enterprise’ in 2000, 2006 and 2009, a recognition of its outstanding achievement to international trade. A further hotel is currently planned for New York.

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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