MediaMation, the leading supplier
of4D/5D motion effects theaters will be installing the first of several
new X4D® motion EFX theaters for US cinema chain Santa Rosa Entertainment and
City Cinema in Oman to open summer, 2014. Santa Rosa Entertainment has over 100
state-of-the-art digital screens throughout Northern and Southern California.
“X4D® technology is a new form of
traditional cinema entertainment that couples an extreme experience with value
for our guests. We're proud to be a leader in our industry and offer this new,
cutting edge technology.” says Neil Pearlmutter, Vice President of Santa Rosa
The first theater that will house
this technology will be the Plaza Cinema 14 in Oxnard, CA. “We are very excited
about our first US based X4D® cinema theater. As a US based manufacturer, we
wanted to find a partner whose theaters represented a very “middle America” and
younger demographic. We feel the Oxnard location is a perfect fit for us and
the Santa Rosa group,” states Dan Jamele, Vice President/CTO of MediaMation.
City Cinema belonging to Oman Arab
Cinema Company LLC is the largest cinema chain in Oman. With over 21 screens in
Oman and besides with the planned addition of 10 screens during 2014, the
company is upbeat about introducing the latest experience for the audience.
Towards this end, the company has identified MediaMation who will supply the
cinema house with full 4D/5D turnkey Motion EFX theaters.
“We researched all the 4D/5D
technology providers worldwide and we found business model and technology of
MediaMation most suited to our needs. Being the first cinema in Oman to have
4D/5D, it will be a big plus for our theaters and our audiences’ overall
experience,” states P. Chandrasekr, Group General Manager of Jawad Sultan
Group, which owns the cinema business.
“We are pleased to add City Cinema
to our MediaMation international family of cinemas along with Cinemex Cinemas
in Mexico and Cine Colombia in Colombia. We are looking forward to working with
the premiere exhibitor in Oman for their 4D expansion which gives us more
flexibility and brings the experience to more people in this growing market.”
says Alison Jamele, President of MediaMaiton, Inc.
These state-of-the-art theaters
will consist of 100 seats and will be powered by MediaMation’s distinctive
patented technology using air pneumatics to control the motion of the seats to
the action on the screen.
The X4D® Motion EFX Experience
enhances the film with motion and effects. MediaMation's precisely synchronized
motion compliments the on screen action to draw the viewer into the movie to
provide an unparalleled movie going experience. Additionally, X4D® theaters
incorporates effects such as seat poppers, pokers, air and water blasts, leg
and neck ticklers, wind, strobe, fog and scent to create a totally immersive
movie viewing experience.