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# 1950 Theatre TV

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ShowEast/Hollywood, Fla.—Oct 23, 2014

Christie Emphasis on New Revenue-Generating Experiential Digital Signage, for Cinemas, Delights ShowEast Attendees

Christie Expands its Professional Services Portfolio with Christie Experiential Networks
Christie® today announced its ShowEast presence, which focuses on complementing Christie’s industry-leading digital cinema projection and audio equipment with new, engaging experiential displays including media offerings and digital experiences assembled to drive revenue for its global, cinema customer base.
 
Specifically, Christie Professional Services will debut its new Christie Experiential Networks solutions for exhibitors, studios and brands. Built around the theme “From the Street to the Screens™,” it transforms patrons’ entire cinema experience with outdoor projection mapping and a fully interactive, multiplatform, revenue-generating digital hub inside. [1]
 
In this context, Denys Lavigne, who leads Experience Strategy and Creative Services at Christie, will share his decades of knowledge of content creation and distribution on the ‘Monetizing Your Digital Investment-New Technologies to Serve the Exhibition Community’ panel, scheduled for Tuesday, October 28, 8.30 a.m. – 9.30 a.m., Atlantic Ballrooms 2 and 3 at the convention center.
 
Christie is one of the few international companies to offer a 360-degree, completely integrated digital signage delivery, from strategy and content creation to system design and deployment of all visual displays, including software and content integration as well as enterprise-level network operations center, maintenance and ongoing technical support to keep those systems running 24/7.
 
Christie Expands Vive Audio Solution Options
Also, on Tuesday October 28 at 3.45 p.m. in auditorium 19 of the AMC Aventura 24 multiplex, ShowEast attendees can experience the rich, dynamic, detailed sound of the Christie Vive Audio™ line, integrated with Dolby® Atmos™. The demo will feature Christie’s latest LA4 line array screen channels and LA5S wall surround speakers, which are components of the world’s first cinema line array sound system specifically designed for auditoriums over 400 seats. These Christie Vive Audio Premium Large Format (PLF) speakers feature the patented 6-inch Christie planar ribbon driver technology, designed for motion picture playback of DCI digital cinema audio format and supporting leading formats such as Dolby® Atmos™, Auro 11.1, and 7.1 and 5.1 surround sound.
 
In addition to the LA4 and LA5S, the new speaker line includes the Christie LA4 and LA5 line array speakers, the Christie LA4S and LA5S line array surround, and the Christie LA4C and LA5C ceiling surround. These products raise the bar for cinema sound in very large and PLF auditoriums to provide a truly immersive experience on all levels of the audio spectrum and to every seat in the house.
 
“The introduction of Christie Vive Audio last summer was a true game changer, revealing more accurately the full, dynamic details of the new generation of surround sound technology. Its installation has quickly gained momentum among global exhibition,” said Kathryn Cress, vice president, Global & Corporate Marketing, Christie. “With its new line of premium, large-format speakers, Christie has again redefined audio excellence, providing exhibitors with a full-range of digital cinema sound solutions for every auditorium, regardless of acoustic environment or physical size.”
 
“Accurate motion picture playback is one of the biggest challenges to designing the perfect premium large-screen auditorium. The larger the room, the more critical the choice of speakers and their proper placement,” said Patrick Artiaga, director of business development, Audio Solutions, Christie. “As Christie Vive Audio PLF speakers were specifically designed for larger rooms, they provide an optimal audio solution to match the visual experience of today’s demanding PLF auditoriums. As well, Christie backs all of its visual and audio solutions with a technical support team whose industry expertise is unsurpassed, ensuring that moviegoers enjoy the ultimate immersive experience.”
 
The annual ShowEast conference, now in its 29th year, is being held at the Westin Diplomat Resort & Spa in Hollywood, Florida, Oct. 27-30.


[1] See separate release on Oct 27 regarding Christie’s National Experiential Network. 

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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