Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Aug. 23, 2017
Register & Log in
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1930 de Forest

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
Hong Kong—Dec 9, 2014

Hong Kong’s Cinema City Langham Place Takes the Movie-Going Experience to the Next Level

Combines Sony’s 4K Digital Cinema Systems with 4DX and Dolby Atmos for Unrivalled Multi-Sensory Cinematic Experiences
Sony today announced that it has equipped 6 movie theatres in Cinema City Langham Place (CCLP) with Sony 4K Digital Cinema systems. 

Opened recently in early November 2014, CCLP is located in the heart of Mongkok, a bustling shopping and residential district in Hong Kong which is filled with activities even late into the night. CCLP offers a full range of cinematic experiences including 2D, 3D, Dolby Atmos and 4DX. The combination of Sony’s immersive 4K Digital Cinema projectors with multi-sensory 4DX technology is a first for cinemas in Hong Kong, taking the movie-going experience to the next level for audiences.

Inside any auditorium equipped with 4DX, motion chairs and environmental effects such as smoke, lightning, wind, bubbles and scents work in perfect synchrony with the action on screen. Inside CCLP’s theatre equipped with 4DX, the motion chairs are equipped with a range of base movements covering heave (up and down), pitch (left and right) and roll (tilt backward and forward), and this gives CCLP an unlimited number of combinations to mimic anything ranging from a rollercoaster ride, or a meteor hurtling through space, to a stallion racing to the finish line. The result is a totally immersive cinematic experience that is not bound by visual and aural limits, and almost feels
life-like.

Another inspired move for CCLP was the combination of Sony’s SRX-R515P 4K Digital Projection system with Dolby Atmos in one of their theatres, marrying high-quality 4K images with true multidimensional sound of exceptional depth and clarity. Since the cinema halls at CCLP were designed in a “stadium type” format, moviegoers will be able to feel the full impact of 128 channels at the same time.

Sony’s SRX-R515P is a high-quality 4K digital cinema projection system designed for small-to-medium auditoriums. It offers true 4K quality from the integrated media block through the lens to the cinema screen, and features an improved SXRD optical engine, 8,000:1 contrast ratio, 15,000 lumens brightness, easy-on-the-eye Sony 3D and high frame rate capabilities. It is also cost efficient in terms of lamp and maintenance costs.

“Sony’s SRX-R515P embodies everything we could ask for in a 4K projection system. It was only logical that we marry that with the best in audio technology, and for us it was Dolby Atmos,” said Alvina Wong, Managing Director, Cinema City Langham Place. “Sony 4K Digital Cinema gave us the opportunity to screen a wide range of movies. With the addition of 4DX to the equation, we have raised the benchmark for cinematic experiences,” she added.  

“We are very pleased to work with Cinema City Langham Place to make it the go-to cinema in Hong Kong for a 4K multi-sensory viewing experience,” said Tadahiro Fukumoto, General Manager, Visual Presentation Solutions Division, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific. “The alchemy of such innovative cinema technologies goes far beyond the visual and aural, and we’re excited to have played a part in creating such true-to-life movie magic in Hong Kong,” he added.

With Sony as its trusted partner, the team at CCLP continues to seek innovative ways to raise the bar for movie goers, who can count on truly mesmerizing and immersive experiences at Cinema City Langham Place.

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Similar Press Releases
More PR About: 4K More
Search for press releases

Share this page:
More Sony Digital Cinema Press Releases: Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1 Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience Mar 27, 2017 Thinking Big: Alamo Drafthouse selects yet another Sony SRX-R515DS for new PLF screen in Virginia Mar 27, 2017 Ready for High Dynamic Range – Sony projectors give a spectacular HDR experience at CinemaCon Mar 20, 2017 Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors Sep 16, 2016 Sony Names Kevin O’Connor Director of Simulation and Entertainment Group Jun 23, 2016 Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening Jun 22, 2016 Sony Digital Cinema 4K and MPS Agree Proposed Integration of the New OnCinema Platform with Sony Theatre Management Systems Jun 20, 2016 Power of Four, Ultimate Large Screen Solution: Cinecitta’ Multiplexkino Nuremberg Trials Awe-Inspiring 4K Projection System for Premium Large Format Theatres Jun 20, 2016 Omniplex Cinema Group Installs Eight 4K Projection Systems at its Newest Site in Northern Ireland Jun 17, 2016 Brilliant Pictures on Every Screen: Brand-New Dual Projection Solution Launched in Europe Apr 11, 2016 The Picture’s Clear for Exhibitors with an Eye on Bigger Profits Mar 1, 2016 National Theatre Live, Vue Entertainment and Sony Digital Cinema 4K Confirm Hangmen Is Next Production to Get the 4K Treatment More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner