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Torrance, Ca.—Feb 3, 2015

Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA

CTO Dan Jamele Addresses Industry Crowd; Company Hosts VIP MX4D™ Screening of Liam Neeson hit, “Taken3”
Indicative of its growing prominence as a “go-to” player in the rapidly expanding global 4D cinema marketplace, veteran interactive technologies company MediaMation, Inc. (MMI) of Torrance, CA both hosted and participated in various high-profile activities related to the recent International Cinema Technology Association conference (ICTA).  The series of MMI events culminated in a highly successful industry-only screening of the Liam Neeson action thriller, “Taken3” at MediaMation’s new 104-seat MX4D™ Motion EFX Theatre, located at the Plaza Stadium Cinemas 14 in Oxnard, California.
 
Holding its conference at the Universal Hilton in Los Angeles Jan. 19-21, the promotes technological advancements in the motion picture industry through educational seminars and programs. “4D” refers to an emerging  “immersive” technology which allows movie-goers to experience big Hollywood “blockbusters” in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog, scents and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself.  These special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.
 
On January 20, MMI Co-Founder and CTO Dan Jamele addressed the large industry crowd of theatre chain operators, motion picture studios and cinema tech vendors who gathered to attend the ICTA “Immersive Technologies” panel, moderated by Susie Beiersdorf, VP of Sales, Digital Cinema Solutions, Sony Electronics. Jamele, a technology innovator and executive who hasdeveloped numerous products and software, as well as immersive attractions, for over 20 years, described how MX4D™ Theatres increase an exhibitors’ incremental attendance, transaction rates, and overall revenue.   Additionally, he pointed out how the avid movie-goer, who is the best customer, has taken to this technology, and expects all of the major movies to be in the MX4D™ format once they experience it.  “With over 9,000 motion seats installed in various venues, parks, attractions and cinema’s worldwide, MMI has a unique experience base for this technology.  We knew that as we introduce the cinema-goer to Hollywood movies in the MX4D™ format, it would be a huge hit.  Certainly the most important thing on an exhibitors’ mind these days is how to differentiate the cinema experience from not only their competitors’ theatres, but what people can experience in their own home today.  MX4D™ Motion EFX Theatres provide their customers with excitement and immersion like no other technology that they simply can’t get at home or in their competitions’ theatres.” 
 
Besides sponsoring a well-attended ICTA industry luncheon earlier in the week, MMI invited conference attendees and guests on Wednesday, January 21, to enjoy a gourmet boxmeal and champagne aboard a chartered luxury bus to MMI’s aforementioned MX4D™ theatre in Oxnard, CA.  After receiving complimentary popcorn and drinks courtesy of Santa Rosa Entertainment Group, owners of Plaza Stadium Cinemas 14; attendees were able to experience MMI’s MX4D™ unique hardware and software technology in action via the specially-programmed screening of Twentieth Century Fox’s box-office hit, “Taken3.” 
 
Among the various positive comments heard at the VIP screening, Dale Davison, Senior Vice President of Operations and Development, Metropolitan Theatres, stated regarding MediaMation’s MX4D™ technology:  “Well, I think there is definitely a market for this product.  I think you have a large audience, let’s say between the ages of maybe 12 to late 20s, early 30s, that really --  especially for the action-adventure pictures and horror pictures -- will find this a further enhancement . . . “
 
Noted Vince Power, Business Development Manager, XPAND:  “What I was impressed with was that the action in the chair meshed very well with the imagery that you were watching . . . this was very well done.”
 
Added Heather Blair, MMI Head of Cinema Sales: “We felt it was important to show a full-length feature MX4D™ movie to cinema exhibitors, VPs of technology, equipment suppliers and integrators, as well as to studio executives who supply MediaMation with content.  Most of these people have only been to demonstrations at our office and at shows such as ‘CinemaCon’ and ‘CineAsia.’  We wanted to drive home that this experience is not only well-received in countries such as Mexico and Colombia, but also works well in the U.S. in smaller DMAs as well as larger ones like Los Angeles.”
 
Also commenting on the “Taken3” ICTA industry event, MediaMation President and CEO Alison Jamele remarked: “We were genuinely pleased by the great turn-out and enthusiastic industry response to our MX4D™ experience,” she noted. “Cinema industry influencers were finally able to understand what all the buzz is about regarding our innovative 4D technology.  With our MX4D™ Motion EFX Theatre in Oxnard, ticket sales for the 4D experience have bypassed its 3D counterpart, as well as increased revenue by attracting incremental customers to the theatre. “


About MediaMation, Inc.:
18,000 MX4D immersive EFX theater seats are in use in 160 cinemas worldwide.
For 25 years, MediaMation, Inc. has provided innovative technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theaters and seats, including its MX4D® Motion EFX technology.
MMI also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. 
MediaMation, Inc. Directory page
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More MediaMation Press Releases: Mar 27, 2017 TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater Feb 22, 2017 Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China Feb 22, 2017 MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains Nov 15, 2016 MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group Apr 13, 2016 4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China Feb 23, 2016 4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines. Jan 27, 2016 Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D® Dec 17, 2015 New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai Apr 22, 2015 4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc. Oct 27, 2014 Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales Mar 26, 2014 US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology. Mar 19, 2014 MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects Theaters Powered by MediaMation’s X4D® Motion Technology More
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